Please note this position requires you to be office-based 4 days a week at our EMEA HQ in Hammersmith, London.
Are you an expert Content Marketing Manager with a background in the streaming or entertainment industries? An opportunity has opened up to join us at *** !
As a Content Marketing Manager will lead the development and roll-out of EMEA regional content marketing campaigns for global General Entertainment content on *** +! In this role the focus - and measurement of success - is to drive content awareness, *** + platform attribution, customer engagement and increase acquisition of *** + as measured primarily via first streams.
This role will also focus on further building franchises and fame for hit shows such as The Bear, Only Murders in the Building, Shgun, The Kardashians and Welcome to Wrexham, ensuring they have a year-round approach, as well as leading the new season launches of these titles, and other original shows from FX, *** , *** and *** Branded Television.
The individual will report to the EMEA Senior Content Marketing Manager (Global General Entertainment) and work in tandem with the rest of the content marketing team who also look after EMEA and UK local originals. They will co-ordinate planning with peers and will be expected to build excellent relationships with counterparts across the London office, with the US teams and be a key POC for local market colleagues wherever content marketing is concerned.
What You Will Do
- Deliver industry leading, insight-based, innovative, differentiated & effective content campaigns to markets for local amplification and activation.
- Work with the Snr Content Marketing Manager on setting campaign objectives, allocating budget, compiling the *** brief/strategy and execution for key new *** + launches.
- Collaborate with the internal creative team and agencies on the creative development, production and execution of content campaigns and support the Senior Content Marketing with the content planning milestones for campaign up to and including the creative wall walk and post campaign analysis.
- Team up with agency partners on developing and delivering regional *** guidelines for each new launch.
- Detailed campaign budget management, tracking purchase orders, managing vendors, and supporting the Senior Content Marketing Manager with quarterly financial planning.
- Create EMEA templates for market feedback and collate regional content marketing summary on a monthly and weekly basis for regional and US reporting.
- Become a key point of contact for local marketing content campaign requirements on a day-to-day basis.
- Work closely with Performance Marketing, social *** , PR and communications and the EMEA brand team to ensure regional campaign strategies and plans are aligned and integrated.
- Partner with our research team and lead campaign asset testing process with Kantar.
- Lead and mentor the Content Marketing Coordinator and Intern to ensure team is motivated and supported.
- Leading all aspects of the creation of key franchise materials including decks, toolkits, the management of brand assets and approvals across multiple teams and properties.
Required Qualifications & Skills
- Experience with Marketing content within the Entertainment industry (preferably SVOD).
- Experienced in developing and deploying content campaigns and marketing toolkits at a regional level from scratch to local market counterparts.
- EMEA regional experience including understanding market environment, communications and cultural nuances.
- Ability to run high impact, large budget end to end marketing campaigns across multiple touchpoints and tactical content campaigns which mainly rely on owned and earned performance and digital channels.
- *** , creative agency and production team experience including writing inspirational briefs.
- Budget management experience.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- *** Discounts: you are entitled to discounts on designated *** products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups - ****N @ *** , *** DIVERSITY, *** PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
*** is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. *** is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About *** (EMEA):
*** EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About *** :
*** , together with its subsidiaries and affiliates, is a leading diversified international family entertainment and *** enterprise that includes three core business segments: *** Entertainment, *** , and *** Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, *** proudly continues its legacy of creating world-class stories and experiences for every member of the family. *** 's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with *** Limited , which is part of a business we call *** (EMEA) .
*** Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. *** fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
This is not an exclusive Staff Me Up job. This partner requires you to apply on its own site.