Jason Ett

Led creative operations for the Creative Services Studio, a team of 90+ to ensure the highest level of talent, support and tools to develop breakthrough creative that connects with all types of audiences to drive the business forward. I managed all team human resourcing, hiring and development, financial budgeting and business alignment, studio design, asset management, toolsets, technology infrastructure and logistics, and strategic alignment to business objectives. Led in-house creative operations for video, digital, brand, social media, and AR/VR marketing design execution. Oversaw and all technology infrastructure and integration including remote and cloud based solutions. Oversaw the creative implementation, process pipeline, and management of all asset management tools process to ensure global access and scale. Oversaw all project management tools, adoption, integration and support. Oversaw the development and expansion of team and team capabilities to support 360 executions, multi-channel deliverables, and ensure best-in-class for talent and product. Eg. Managed the development AR/VR technologies, framework, and process pipeline to allow for turn-key integration of cutting-edge marketing tactics. Cross Collaborated with other organizational teams: Finance, Legal, Corporate Security, HR and other Marketing and Advertising stakeholders to ensure success in all phases of business and project development Determine and managed all key production and creative operations vendor relationships, e.g., project management systems, video production systems, budgeting programs, etc. Managed all financial budgeting, team finance coordination and structure for AT&T / DIRECTV Super Saturday Night event for four years running, 2017-2020. A 22M event with headline celebrity talent that included Lady Gaga, Foo Fighters, Jennifer Lopez and Taylor Swift.

Consulted and redesigned all production and post production flow including human capital map, creative and production management personnel recruitment, technology infrastructure design for production, VFX, Graphics and post.

Oversaw and managed cross-functional operations, including account management, legal, vendor relationships, financial accounting, investment, Support for Agile/Scrum development & product management and human resourcing and team strategy. Conducted a cost analysis for application sales that provided clients with four times the digital storage at 65% of the typical cost. Resultant strategy served as the firm’s competitive edge. Collaborated with product and development team to staff UX/UI and engineering teams; established global vendor team relationships with Pakistan and India for extending engineer developer support and to reduce resource costs by close to 30%. Partnered with CEO and Chief Technology Officer on analyzing service digital media pipeline to conceive and implement developer/engineer-driven efficiencies that resulted in doubling profitability for client service accounts.

Conceptualized and launched Aviate division. Work entailed strategizing marketing and brand positioning, as well as budget and forecasting for implementation and profitability. All budget projection results were correct or better with a 10-15% margin Led all sales pitches in year one, which resulted in generating committed contracts totaling $5M in revenue Oversaw all operations including team development and human resourcing recruitment, production management, and process implementation. Conceptualized and oversaw implementation of a cloud-based digital-content management application that provided distribution and metrics for near uncompressed video and digital media assets. Toyota Motor Sales licensed the organizationally to be utilized by their global marketing agency and dealer user base and realized a savings of over $500K during its first year alone

Attracted and cultivated diverse and exceptional talent bringing in additions like executive leadership, business development, production management, creative video editorial, brand & motion design and VFX artistic talent. . Established structure and process to ensure and empower people to produce their best work Was responsible for a wide range of output from brand and content campaigns, broadcast content packaging - including title sequence design and execution, as well as oversaw live action production, VFX, and post production creative services for advertising, episodic, Movie Trailers, Music Videos and finishing for Feature Films. Clients included: DIRECTV, EA Sports, The CW TV, WB, HBO, Mattel, Toyota, Rihanna, Lady Gaga, Microsoft, and Lionsgate Streamlined and optimized technical infrastructure for more efficient production workflow by investing in a centralized raid network storage that was designed and structured to support post production pipeline and provide higher bandwidth network traffic speeds. Designed and managed all 2D & 3D Animation rendering hardware infrastructure and technologies, including render management software application, custom coding to support team process and connect with and streamline in-application efficiencies.

Co-Founded and established Ember in 2006 to focus on Experiential, Motion Design, Animation, VFX and Post Production projects and services. Built and developed all new business clientele to 1.5M in annual revenue within 2 years. Presided as Executive Producer and oversaw production management, account management, business development of all client relationship and projects. Oversaw and managed all Human resourcing, Vendor relationships, technology infrastructure and company legal and financial accounting and compliance. Clients included: Adobe, DIRECTV, Disney, ABC Networks, ESPN, MTV / VH1, Microsoft, Netflix, Madonna, and The Spice Girls.

Project Clients: Apple, Adobe, Atari, AT&T, BET, DIRECTV, HBO, MTV, NatGeo, Netflix, Showtime, Sony and VH1

Pendulum is a San Diego based 3D animation and Motion Capture Studio