Fernanda Werson

Writer, Project Developer along with two other partners. 7-episode-web series on crowdfunding stage

Writer and Marketing Strategist •Developing website content, marketing strategy, and branding •Writing for digital platforms and social media (e-mail newsletter, Instagram, Podcast, etc.) •Strategizing Dr. Ribeiro’s Mindfulness concepts into stories for animation videos.

Writer and PA Accompanied and assisted in all Project stages, from development to execution. Written for the 48 hour film Project in Los Angeles. Chosen to be screened at project’s pajama party. (Only 10% were selected) Nominee for Best short film on Miami Independent Film Festival (2018) Won Best Comedy Short Film – Jury Prize – South Film and Arts Academy Festival (2018)

The event IT Forum creates business opportunities between CIOs and the biggest tech companies in Latin America. For four editions (two years), I was responsible for coordinating all Storytelling and Game dynamics incorporated to the event. I was also a head writer and project developer. The event hosted 1000 guests and after game and story introduction, we increased the number of business meetings in 40%. Responsibilities included: • Supervising and coordinating: story and game development, casting, clothing design, characters' cartoon representations, film shootings and editing, trans media pieces, game material, live performances and mobile application activities. • Developing and establishing all story plots, game dynamics and mechanics. • Running Writer’s Room. • Directing opening videos and sketches. • Structuring playtests before the event. • Writing opening speeches for the company’s CEO.

Wemion is a philanthropy mobile application designed to make more people help others everyday. My responsibility was to develop a compelling story and characters that would prompt the audience to interact with the application on a daily basis. Accomplishments include: • Developing brand’s strategy and Core Concept. • Developing game’s narrative and user’s interaction with the story. Creating challenges, titles, hints, artefacts, levels and rewards. • Developing 24 characters (backstories and game's plot line). • Writing game’s main storyline. • Developing supporting media such as ARGs to advertise the app, videos, and tutorials; • Writing 500-page story bible in journal format. Used to inform and simulate gamers’ experience.