Alexander Hickox

• Solely responsible for raising the video making capacity and social media use of the company, introducing the use of Adobe Cloud suite, Dropbox, LastPass, Buffer, Fever, and Backstage. • Produced Pay-Per-Click video content highlighting treatment centers and services resulting in, on average, 20,000 views per piece of content. • Wrote, produced and directed a long-form video commercial for the center’s website. • Wrote, produced, and directed video testimonials of clients for promotional use. • Maintained brand consistency with logos, brand colors, slogans, and call tracking numbers. • Designed brochures for each center using Adobe In-design. • Developed and researched ideas that would become blog posts for the website and social media. • Followed search engine optimization (SEO) practices to increase clicks to the site. • Manufactured new Instagram, LinkedIn, Twitter, YouTube, and Indeed account for treatment centers. • Implemented a monthly social media calendar aligned with marketing promotions. • Communicated with vendors to achieve department goals. • Created an inbound candidate pipeline with the HR director, which resulted in procedures and a strategy for social media recruitment.

• As a member of the Digital Marketing Team, I consistently achieved the number one status of lead generation within the company. • I accomplished a 50% increase in overall viewership retention with my self-produced video content. • I optimized and enhanced product images using Adobe Photoshop while creating a catalog for long term storage of these files. • Managed a complete upgrade of audio-video equipment from high definition to 4k effectively future-proofing media content for the company, with the Sony A6500 camera. • Coordinated field photo shoots of customer homes for promotional use. • Created picture content, including graphic design and copy, for Facebook posts and Google ads. • Created compelling videos using Adobe Premiere and After Effects to express the company and product narrative for social media accounts and company website. • Wrote, directed, and edited videos for recruitment within the company. • Implemented a social media calendar that aligned with marketing and sales goals. • Wrote blogs with SEO goals directed to me by management. • Recorded customer satisfaction interviews on camera for multiple digital marketing platforms. • Managed company social media account with Hootsuite.

• Guided a re-design of the company website on WordPress. • Produced social media content combining live recordings, green screen, and stock video. • Organized live tapings of business events and one-on-one interviews. • Wrote, shot, edited and produced a weekly web series for upcoming government solicitation proposals. • Camera operator, lighting designer, and scriptwriter for small business marketing campaigns. • Wrote, directed and produced political ads for candidates in Prince Georges County such as States Attorney and Judge in York County. • Managed photoshoots using models for use in Facebook, Instagram, Twitter, and LinkedIn campaigns.

• Wrote, produced, and directed the entire video campaign. • Independently pitched the concept to the candidate, advising, and consulting the whole way. • Worked under time and budget constraints, leading a small team to produce high quality, successful political ad. • Locked locations for the campaign, including permits, pre-sightings, and price negotiation. • Controlled camera movements, angles, sound, and production team for success on the day of the shoot. • The ad ran on local television for four weeks and generated 20,000+ views on social media.

Supported a small production team