Anna Lauren Tufekci

ROLE: Serve as a director and producer for premium branded content offering client's white glove service. CELEBRITY TALENT: Directed and produced for Danielle Brooks (Grammy winner, Tony nominated for 'The Color Purple' and star in the Emmy nominated, 'Orange is the New Black', and 'Master of None'), Nikki Reed (Thirteen, Twilight), Genevieve Padalecki (Actress, 1 million social reach), The Merrell Twins (Actors, 1.1 million social reach), Rachel Antonoff (fashion designer), Danielle Yacobovsky (Founder of Bauble Bar), Priya Malani (founder of STASH wealth), Claire Wasserman (Founder of Ladies get Paid), Babba Rivera (Forbes 30 under 30), Mama Cax (Haitian-American blogger), Chinae Alexander (Lifestyle Influencer, 145k social reach), Jessica Clements (Lifestyle Influencer, Runway Model, 582k social reach) CAMPAIGNS: Money Diaries, the breakout series from Refinery29, and one of the top performing, was sponsored by Intuit in 2018. Videos featured prominent women in business, their vulnerabilities, and the sticky points that lead them to their ultra-success. RELATIONS: Clients include the likes of Lego, Michael Kors, 7 for All Mankind, Frame, Clinique, Dyson, Target and Macy's.

Set up: Two crews running simultaneously: 2x photo shoots 2x video shoots, one pop-up one live coverage Event photos Coverage of influencer sessions Facebook Live Session

Produced the global integrated campaigns for Amazon Prime Day and Amazon Black Friday. 9 markets; print, social, digital, and broadcast, CG and stop motion pieces.

Produced a Super Bowl spot direct for Facebook.

I produced a 5 part series for the FDA's Real Cost campaign, encouraging teens not to smoke. It was a series of stop motion pieces featuring a Little Lungs character. We need to feature a body part and discussed the effects of smoking, yet created a very relatable and engaging campaign. Voted one of the top examples of creative work at FCB globally.

Produced the opening titles for Stash Media's Style Frames Conference. The project won best titles at Motionographer's The Motion Awards (alongside Elastic's titles for Westworld), and was a SXSW select.

I produced a two spot campaign for Gravol Ginger, daytime and nighttime. We shot live action in Canada and created painterly 2D environments.

I produced a series of 9 spots for Air Wick and the launch of three new products. We build large scale and matching miniature sets; and featured cats and toddlers.