Ariela Contreras, BA

• Maintain sales agreements between the advertising agencies and radio stations (receiving orders, transmitting to stations, confirming and generating contacts, and resolving discrepancies) • Manage all airtime scheduling conflicts (revisions, cancellations, preemptions makegoods, etc.) • Service and assist clients (advertising agencies, media buyers and station managers) when needed • Assist Account Executives and National Sales Managers with preparing presentations; use of rating and research information, etc.

• Promoted and marketed both stations onsite and offsite at various events • Visited car dealerships, restaurants/bars/lounges, cellphone outlets, charity events, etc. • Held giveaways for concerts, meet and greets, etc. • Assisted in raffling off tickets to 92.5 XTU's 31st anniversary show • Contacted winners to assorted concerts and meet and greets • Assisted Disc Jockeys before, during and after live, on-air programs • Answered calls and text messages from listeners • Suggested topics during broadcasting • Produced live content for advertisements • Assembled events leading up to and after the re-branding of WRDW Wired 96.5 to WZMP 96.5 AMP Radio • Collaborated prior, during and after 92.5 XTU's 31st Anniversary Show

Promoted these three different organizations locally and from afar. Created original and creative content for print and digital distribution; ie: flyers, pamphlets, posters, menus. Directed, wrote, filmed and produced original comedic skits, promotional content and other content requested by clients.

Directed and performed in various live and digital shorts. Promoted the organization locally and from afar at various programs and events held on-campus and in surrounding communities, as well as via social media.

Produced original content and co-hosted daily programs for on-air distribution. Promoted the station locally and from afar at different live events and programs.