Brendan Lahr

Consult end-user clients on best practices for producing live web broadcast with Socialive. Create support documentation of new products. Produce & direct client broadcasts on-site, and operate Socialive broadcast software remotely & on-site.

Direct on-site multi-cam live broadcasts of Southern California high school football matchups. Technical direct through NewTek Tricaster 400 mobile production system. Build story-driven pre-game packages with b-roll & graphic elements. Guide talent talking points through game via IFB prompt. Cue video-tape-replay, graphics, and camera operators throughout flow of game. Interface with school administration for smooth entrance & set-up.

Produce socially-optimized video cut-downs of Fox local affiliate recipe content. Advise 16 Fox O&O stations on best practices while shooting recipes for broadcast & syndication. Write voice-over scripts for visually driven instructional food videos. Oversee post-production from ingestion to upload. Build & oversee web presence for project on all owned & operated station web sites. Manage affiliate marketing campaigns to maximize revenue streams for syndicated content.

Coordinated production & transmission of multi-city, multi-camera Facebook Live contest broadcasts. Advised technical set-up & build of streaming platform & switcher. Executed social engagement across multliple social platforms for promotion & interaction, before & during broadcast.

Produce 6-part social media campaign of Instagram posts. On-site manager for 3 days of shooting over 4 locations. Scout locations, props, and gear among State parks & private locations, and prop & rental houses. Interface with client at all stages of production for approval. Cast talent via casting services; purchase role & actor-specific wardrobe. Secure permits through State commission; secure insurance through brokerage.

Producer & coordinator of production of 100+ monthly Facebook Live broadcasts (over 700 total). Processed invoices; track, maintain, & audit monthly budget. Programmed broadcasts with contributors in 23 states, 4 continents, & 16 countries. Produced field broadcasts at restaurants & festivals in and around Los Angeles. Directed & technical directed multi-camera studio & field productions. Interfaced with clients & PR agencies for branded & product-integrated productions. Moderated live Facebook comments; tracked & analyzed weekly social trends.

Direct studio-based production of daily news magazine show from control room. Call cameras to TD in control room. Advise camera operators & stage manager on the studio floor. Communicate with talent over IFB. Interface with show executive producer before, during, and after studio shoot.

Producer of various segments on daily live news magazine show, as well as Supervising Producer on daily web-streaming news show. Direct studio shoots, stage manage, produce daily news segments, gather & clear b-roll assets, supervise post-production, and advise talent.