Caleb Oakland

Responsibilities include overseeing entire creative process and design team, orchestrating social, traditional, and guerilla marketing, implement sales efforts, while managing production. To distinguish brand from competitors, revamped appearance and logo and digital platforms, increased brand awareness, improved social media standing and image. Result: created trustworthiness, improved quality, and enhanced consumer engagement.

Responsibilities include acting as liaison between talent and venue, ensuring that contractual obligations are met on either end, handling promotions to publicize performance, arranging payment details, coordinating scheduling logistics, and performing managerial duties. To maximize profitability of events, heavily marketed via social media, boosted productivity among employees with proper incentives, and cut frivolous production costs. Result: produced extremely profitable events with a growing fan base and repeat attendees. To maintain employee commitment to quality, provided well defined roles, goals, responsibilities, and quality standards, fostered creative environment, and monitored quality at multiple project milestones. Result: 100% projects delivered on time with exceptional quality. To reduce risk and increase free cash flow, diligently followed up on unpaid invoices and implemented rigorous cost controls, diversified product offering, and collaborated with other small businesses for large contracts. Result: profitable partnerships cut costs and minimized risks. To ensure contract compliance, reviewed and monitored service delivery, and ensured highest level of production values. Assisted and maintained all documents relating to existing and acquired accounts. Result: all interested parties satisfied and ongoing.

• Assisted Vice President of Production and Development, handling phone calls, managing calendar, offering fresh creative insight. • Managed all travel accommodations for Executives. • Screened Pitches, Developed new business by making and receiving calls from both small and large production companies from all over the world, mostly in Sports Entertainment. • Partnered with internal departments to ensure quality control of projects through production and delivery.

Duties involve managing / overseeing creative operations and direction of site and content, delegating and managing duties for interns, content contributors, and webmaster, project management for artists, PR, and media companies. To reduce expenses and increase operational efficiency, effectively delegated and managed staff of fifteen interns, content providers, and web developers. Result: projects delivered on time, routine and fresh content increased unique users and repeat visitors. To streamline project production process, created a feasible and effective timeline, facilitated a comfortable and productive work environment, continuously liaised with all teams involved (creative, production, post production). Result: schedules were met and final products approved. To fulfill client needs and out position competitors, hosted industry and marketing events, developed and implemented effective customer service strategy for the agency, and increased value of services offered. Result: increased brand awareness and credibility. To maximize ROI, enhanced product portfolio, generated revenue from ad space, curated and hosted satellite productions and events to create new partnerships, and outsourced freelancers for particular projects. Result: increased profits and ROI, and met principal.