Summary

Experienced Brand Integration, Product Placement and Design Profession with a demonstrated 13-year history of success in broadcast and social media. Skilled in Strategic Negotiations, Integrated Marketing and Design. Currently fine-tuning Digital Marketin

Credits

1/12 – 6/15

Producer The Talk

CBS — Talk Show (TV) — CBS Television Studios Details
1/12 – 6/15

• 2016 Emmy Winner for Outstanding Talk Show/Entertainment as Producer, 2015 Emmy Nominee for same • Created show’s brand integration infrastructure including brand database, flow of assets, collaboration and approvals with CBS Network Sales, S&P, Legal, Social Media and Production departments • Pitched and delivered brand integration features and scheduling to Network and show Executives • Identified best fitting brands and created customized pitches and negotiated product and cash to complete content in exchange for in-show and social media exposure • Secured a total of traded product and cash exceeding 50 million dollars • Established on-camera creative direction and collaborated with the Director, Art Director, Prop Master, Camera Operaters, Lighting and Production departments through filming into Post Production • Managed a multiple person team including department Manager, Assistant and Production Assistants

6/01 – 1/12

Producer (Design Producer) Extreme Makeover: Home Edition 9

ABC — Reality/Doc (TV) — Endemol USA/Lock and Key Productions Details
6/01 – 1/12

• Created design plan boards for assigned home spaces and presented to ENDEMOL/Lock & Key Productions and ABC Executives providing the most compelling design and function for each space • Negotiated brand placement product trades, in exchange for in-show and social media exposure, to complete design plans and off-set design budgets exceeding half a million dollars • Conceptually and physically designed both independently and collaboratively with on-camera Designers • Managed and expedited design budget

10/04 – 6/11

Producer (Brand Integration, Product Placement & Design Producer) Clean House 9

STYLE — Reality/Doc (TV) — E! Entertainment Television Details
10/04 – 6/11

• 2010 Emmy Winner for Outstanding Special Class, CLEAN HOUSE: Messiest Home In The Country as Producer • Created show’s brand placement infrastructure including brand database, flow of assets, collaboration and approvals with NBC UNIVERSAL Network Sales, S&P, Legal, Social Media and Production departments • Negotiated brand placement product trades, in exchange for in-show and social media exposure, to complete design plans and off-set budgets saving the network over 3 million dollars • Served as the Producer liaison between Network Sales and Marketing to fulfill sponsored brand integrations in conjunction with advertising buys • Conceptually and physically designed both independently and collaboratively with on-camera Designers • Managed and expedited design budget

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