Samantha Smith

- Create content strategy and execution plans/decks - Write creative briefs - Ability to take an idea and turn it into an entire strategy and well thought out plan - Constantly working to make sure every project has a long shelf life and great support content - Decipher the best ways for you to get more content out of your shoot days/budget

- Strong leadership abilities - Create a positive, energetic and driven atmosphere on set - Clearly communicate creative to all personnel to efficiently execute a clear creative vision - Maintain clear, calm control of shoots even in high-pressure situations - Adapt quickly and professionally to shifts in creative direction when needed

- Creative problem solver - Create, adjust, track and manage budgets from pre-production through post - Manage projects ranging from small-budgets ($8k-$15K) to large-scale productions ($250K-$10M+) for major accounts/clients with meticulous attention to detail **Client/brand examples: Disney, Oculus, Xbox, Final Fantasy XV, Com2Us, Microsoft & many more** - Supervise entire production process to ensure the client’s needs and director’s overall vision are clearly communicated and executed - Advise account teams and clients on how to achieve cost-effective, high-quality results for their budgets

• Wrote creative briefs for various content pitches • Created content strategy and execution plans/decks. • Focused on approaching the full scope of content possibilities and support content strategy per creative brief/idea.

• Conducted extensive research to continually tweak and create best practices/strategy • Designed and implemented a new approach for finding and connecting with brands/clients whose ideology’s and needs aligned with Evolve • Took a unique holistic approach when communicating with brands/clients in order to be authentic and approachable • Managed and maintained the business development contact list • Created several communications sequences to gain the most traction and higher response rate from potential clients/brands

Freelancing on various content such as; Reality/documentary, live events, livestreaming, commercials, sports, digital content, promos and much more

• Created, adjusted and managed shoot budgets from pre-production through post • Managed projects ranging from small-budget internal projects to large-scale productions for major accounts/clients • Created, managed and tracked all project budgets • Kept projects on time and on budget through meticulous attention to detail • Supervised entire production process to ensure the client’s needs and director’s overall vision were clearly communicated and executed • Clearly communicated budget, schedule and workflow to team to ensure deadlines were met • Advised account teams on how to achieve cost-effective, high-quality results for their budgets

• Developed and directed a start-up Ayzenberg in-house production company called a.open studio • Helped build and manage a team of 14 consisting of (4) editors, (2) motion graphics editors, (2) assistant editors, post-producer, producer, production manager, production coordinator and key PA • Managed team’s daily office routine as well as all production-related matters • Directed a team of multi-talented production specialists charged with turning around content quickly, efficiently and within budget • Built reputation for creative problem solving, quick thinking and calm/steady leadership • Met needs of account and client teams during pre-production, production and post • Managed relationships with all account teams, leadership teams and general Ayzenberg personnel • Worked seamlessly with creative to develop concepts and execution plans that would yield the highest quality content within the time and budget allocated for projects • Calmly managed issues and solved problems that inevitably arise during pre-production, production and post-production • Applied experience to both anticipate and prevent problems from occurring during production • Scope of projects were from small budget projects to large scale budgets for major accounts. • Years of experience on Broadcast TVCs, digital video content, short-form video, long-form video, VR content, livestreaming and everything in-between