Emma Parnass

• Successfully re-launched the Rise product under the Huffington Post brand and into a progressive solutions-based digital morning news platform that engaged HuffPost’s 15million audience network. • Contributed to all phases of the re-launch - from editorial production to experience design to ensure the complete delivery of a buzz-worthy internationally acclaimed platform. • Produced studio, field, and integrated branded content that focused on Arianna Huffington’s mantras around empowerment, personal productivity, and work-life balance.

• Managed and executed two 30 second and two 15 second broadcast grade digital video commercials within a minimal 200k budget • Cultivated and maintained a respectful and strong working relationship with the digital agency. • Maximized resources and delivered creative resource-saving solutions to production challenges. • Supported and balanced a complex team of vendors – reviewed and approved quotes, processed proper on-board documentation, and guided them to successful engagement.

• Produced branded video content for partnerships with Purina Puppy Chow and Clorox. • Video product for Clorox was recognized by AdAge to be one of the best branded partnerships of 2015 • Liaised between editorial and creative teams throughout the production to ensure delivery of advertorials that exceed the client’s expectations and were in line with premium nature of the Huffington Post brand.

• Held leadership and oversight over staff of 30 people including writers, talent, producers, researchers, editors, crewmembers, stylists, and social media team. • Acted as Story Editor by managing story selection, production schedule, and promotion strategy. • Maintained positive and collaborative relationships with key internal teams including: Research and Insights, Product Marketing, Events, Digital Product, Legal, PR and Distribution departments. • Worked with internal Sales team to ideate and oversee creative brand integration and advertorial video products resulting in $1 million sponsorship package and bespoke branded content. • Identified, negotiated, and grew committed talent contributor network of niche specialists across the fields of weather, sports, technology, fitness, celebrity gossip, finance, fashion, beauty, food and drink.

• Produced over 900 episodes featuring the top high school football players nationwide. • Recruited 3 dozen shooter/producers around the country and provided them with a production template to ensure uniformity across the 900 final episodes. • Oversaw post-production of all 900 episodes within a 2 month period.

• Executed over 75 proof-of-concept cooking videos with New York Times talent and celebrity chefs for the launch of the New York Times Cooking digital vertical. • Drove the execution of creative deliverables using both internal and external resources through the ownership of timelines and budgets on a per project basis. • Prioritized competing deadlines in a fast-paced product-launch environment