Pete Petitti

Lead videographer and photographer for Australian bikini line Kulani Kinis where I shot and edited all promos, images, social media videos, vlogs, and behind the scenes

-Camera operated 60 30-minute workouts for Floyd Mayweathers fitness app -In charge of cinematography and managed crew of 8 to bring the vision to life -Edited all 60 videos to deliver final assets for publishing in Mayweather app

-Produced original and shareable digital content for a $12mm group fitness and certification department -Filmed, produced, and directed a $50k production on a monthly basis, where I was a primary contributor to decreasing costs by 20% in the last 12 months by implementing new efficiencies.

-Tripled engagement, brought down cost per click by 65%, and increased click through rate by 110% across Beachbody’s Facebook and Instagram pages. -Managed a team of 5 editors through various stages of post-production to deliver over 20 hours of content for 7 different brands on a monthly basis where I decreased post-production turnaround time by 75%. -Developed aesthetic for Beachbody LIVE brands which include input in set design, total design of on-screen graphics, and our Instagram and Facebook feeds.

• Collaborated with TV programming partners (Viacom, HBO, Disney, etc.), external agencies, and internal teams to secure, approve and execute marketing campaigns across AT&T’s U-verse platform of 6M subscribers • Managed video production props, locations, and equipment prior to filming original content to air on U-verse barker channels • Owned creative control of programmer pitch decks to aid in acquiring new marketing partnerships which included developing and routing assets from content partners, agencies, internal departments, and QA • Coordinated quarterly volunteer events for the AT&T Content Marketing department which included working closely with the Junior Achievement’s mentoring program, A Place Called Home, and Project Angel Food

Clio award winner