Jestoni Gabuyo

Providing on-set support to props stylist as an art department assistant. Tasks included: arrangement of heavy objects, putting together an assortment of props, and to help style a turn a storefront in the Pioneer Square district to turn summer into a holiday setting with seasonal decorations.

Conceptualization and Planning: Collaborating with the creative team to develop a clear vision and concept for each photoshoot. This involved understanding the brand's identity, values, and target audience and translating those into visually appealing concepts. Location Scouting: Identifying suitable locations within Los Angeles that align with the brand's image and aesthetic, ensuring that the environment complements the products being photographed. Set Design: Setting up and arranging the still life elements, including healthy food products, props, and backgrounds, to create visually appealing compositions that tell a story and resonate with the brand's message. Lighting: Managing lighting equipment and techniques to achieve the desired mood and ambiance for each shot. This included both natural and artificial lighting, as well as consideration of shadows and highlights. Camera Operation: Utilizing your expertise in photography equipment to capture high-quality images, adjusting settings such as aperture, shutter speed, and ISO as needed to achieve the best results. Image Composition: Ensuring that each image is well-composed, balanced, and visually engaging, paying attention to details, angles, and framing to create the desired visual impact. Editing and Post-Processing: Using photo editing software to retouch and enhance images, making sure they are in line with the brand's image and marketing requirements. Maintaining Brand Consistency: Ensuring that all images align with the brand's established visual identity and guidelines, including color schemes, fonts, and overall style. Meeting Deadlines: Managing your workflow to meet project timelines and deliver finished, edited images on schedule. Collaboration: Working closely with the creative team, art directors, and marketing professionals to align your work with the brand's marketing strategy and message. Problem Solving: Being adaptable and creative when facing unexpected challenges during photoshoots, such as weather conditions, technical issues, or last-minute changes to the concept. Professional Development: Staying updated with the latest photography techniques, equipment, and trends in the industry to continuously improve your skills and the quality of your work. By successfully executing these responsibilities, you played a vital role in creating visually appealing and impactful images that helped the up-and-coming healthy food brand establish a strong online presence, engage with its target audience, and promote its products effectively.

As the sole in-house photographer I work directly with the E-commerce team in creating high quality product photography for multiple platforms; experiences include collaborating, conceptualizing, and traveling with the creative team to offsite locations - local and internationally - photographing highly stylized editorial fashion, look book, and catalog content.

Conceptualization and Creative Direction: Collaborating with the creative team to develop a clear concept and vision for each photoshoot that aligned with the brand's identity and the collegiate apparel theme. Location Scouting: Identifying and selecting suitable locations within the Chicago Athletic Association, The Unbound Collection by Hyatt, that complemented the collegiate and sophisticated aesthetic of the brand. Ensuring that the chosen settings resonated with the brand's image. Set Design: Setting up and arranging scenes with an emphasis on crafting an environment that showcased the craftsmanship and quality of the knit sweaters. This included attention to props, lighting, and styling details. Talent Coordination: Selecting models and ensuring that they represent the desired look and feel of the brand. Directing them during the photoshoot to capture genuine and relatable lifestyle moments. Lighting Management: Managing lighting equipment and techniques to create the desired ambiance and mood for each shot, ensuring that the details and textures of the sweaters were well highlighted. Camera Operation: Using your expertise in photography equipment to capture high-quality images, adjusting camera settings to achieve the desired depth of field, exposure, and composition. Image Composition: Ensuring that each image was well-composed, conveying a narrative, and showcasing the apparel in a visually appealing and relatable manner. Post-Processing and Editing: Applying photo editing techniques to enhance and retouch images, maintaining consistency with the brand's visual identity and guidelines. Brand Consistency: Ensuring that all images adhered to the brand's established visual identity, including color palettes, typography, and overall style, for cohesive and recognizable branding. Project Management: Managing multiple photoshoots, meeting deadlines, and delivering the final, edited images in a timely manner. Collaboration: Working closely with the creative team and marketing professionals to ensure that your work aligned with the brand's marketing strategy and message. Problem Solving: Adapting to unexpected challenges during high production shoots, including coordinating with hotel staff, managing logistics, and adjusting to changing conditions. By successfully executing these responsibilities, you played a pivotal role in creating a visually compelling and authentic representation of the East Coast collegiate apparel brand. Your images contributed to the brand's online presence, engaged its target audience, and effectively promoted its finely crafted knit sweaters as premium, durable, and fashionable products.

Assist director of photography with grip, lighting, and set builds and break downs.

Video documentary production was made by the Glasswing Shop's for presentation of Ebbet's Field Flannels for a weekly pop up shop. As a second camera assistant I captured mostly B-roll shots and second camera angle during interview utilizing dolly/slider, tripod, audio equipment, etc