Joe Avella

Edited product demos, merchant profile interviews, and various short video content for Groupon.com. Created and incorporated visual effects. Logged footage. Recorded voicer over and ADR. Saw all edits to completion and uploaded. Implemented feedback from clients. High volume and fast turnaround environment.

Produced funny and informative videos for Groupon deal pages, creating a 2.5% average revenue lift on deals featuring video. Wrote and edited scripts. Was significant in developing the tone and style of company. Directed shoots. Edited videos and records voiceover. Work was featured on Mashable and Chicago Business Journal.

Directed a 22-minute pilot. Oversaw all aspects of the production which included a professional crew of camera and sound operators, gaffers, grips and PAs. Was heavily involved in every aspect of postproduction including sound mixing and color correction.

Oversaw the complete pilot production from pre to post. Wrote the script. Hired a cast and crew. Location scouted. Scheduled all shoots. Co-directed entire production. Oversaw editing process including color correction and sound mixing.