Summary

Multi-platform EP/Showrunner/Creative Producer in development, writing, directing, story producing/editing for TV series (scripted & docs), commercials, films & branded digital content from conception thru post. Award winning director. Short/long formats.

Credits

8/23 – 2/24

Senior Producer (In House Ad Agency) The Many

eBay — Advertising — The Many Ad Agency Details
8/23 – 2/24

In house 360° boutique advertising agency Sr. Producer- leading social, digital and broadcast content development, production and post production for brands, i.e. eBay verticals, Monster/NOS, Full Throttle, Synchrony Bank, CareCredit. Supporting The Many and setting up new systems for The Many Studios team. Ensuring high level execution, on time and under budget with premium content rollout. Guiding clients in their brand awareness initiatives and advertising campaigns.In house 360° boutique advertising agency sr producer- leading social, digital and broadcast content development, production and post production for brands, i.e. eBay verticals, Monster/NOS, Full Throttle, Synchrony Bank, CareCredit. Supporting The Many and setting up new systems for The Many Studios team. Ensuring high level execution, on time and under budget with premium content rollout. Guiding clients in their brand awareness initiatives and advertising campaigns. ​Skills: Video Production · Video Editing · Advertising · Brand Management · Leadership

8/22 – 12/22

Executive Producer (EP) MediaMonks

WhatsApp — Advertising — York Productions Details
8/22 – 12/22

In charge of Meta/WhatsApp digital and social long and short form campaigns. Overseeing and hiring multiple ATL and BTL talents, as well as addressing numerous stakeholders at agency and direct to brand client. Sourcing and contracting external production companies domestically and internationally. Shepherding development, pre-pro, production and post production to delivery. Managing production logistics, 2M+ budget and international schedules. On-site set production agency lead at shoots. Content: filming short form travelogue branded docu-series, Crossing Cultures, about diaspora communities across the globe. Crossing Cultures on Youtube, IG, Facebook premiered Spring 2023.

4/22 – 8/22

Supervising Post Producer (Post Production Department Lead) Sawhorse

Multiple Brands — Advertising — Sawhorse Productions Details
4/22 – 8/22

Interim Department Head/Executive during colleague's paternity leave. Oversaw creative and logistics of numerous post production campaigns (live action scripted series, commercials, 3D/VFX animation, documentary series and corporate) in busy boutique creative agency and commercial services company. Budgeting, bidding and actualizing costs, assumptions and scope for each project. Hiring and managing creative directors, post supervisors, editors, GFX/VFX artists, colorists, sound mixers, composers, etc...in tandem with live action production department. Direct client and agency interface and project management from inception to delivery. Accounts include: Netflix, Land's End, Benefit, Twitch, OTP, Broadway Video, Old Navy, Cadillac, Amazon and more.

2/22 – 4/22

Executive Producer (EP) 160over90

Bose — Advertising — 160over90 Details
2/22 – 4/22

Produced Bose music artist commercial/digital series with English Pop singer. Hired crew, producers. Client interface between agency, brand reps and music reps...same process for upcoming Gucci broadcast commercial and print shoot.

10/21 – 12/21

Executive Producer (EP) Cop Our Look (Pilot)

Netflix — Digital — Falkon Content Details
10/21 – 12/21

Oversee creative, logistics, budgeting of a fashion design pilot for Netflix marketing arm and new digital platform. Hiring production staff, crew and post teams.

10/21 – 11/21

Producer Nike

Nike — Advertising — MCM Creative Details
10/21 – 11/21

LA Executive Producer | Commercial Producer for national Nike and Dicks Sporting Goods spots.

9/21 – 10/21

Supervising Producer (Post) Profiled: The Black Man (Season 1)

OWN — TV — A. Smith & Co. Productions Details
9/21 – 10/21

Supervising post, editors and story producing on new Black historical archival advocacy series.

8/21 – 9/21

Executive Producer (EP) (Consultant Showrunner) Roadfood (Season 1)

PBS — TV — WGBH - Studio Six Details
8/21 – 9/21

Consultant Showrunner for 13 half hour episodes of cultural, social impact, food travel series, Road Food: Discovering America One Dish At A Time, for PBS. Prep development, schedule, story and direction for physical production.

Unions

  • Producers Guild of America (PGA)

Orgs

  • Television Academy (ATAS)
  • Film Independent
  • SAG-AFTRA
  • Women in Media
  • Alliance of Women Directors
  • CineFemme
  • Film Powered
  • JLA Talent
  • WeForShe
  • Women Who Make Films
  • Women In Film (WIF)
  • National Association of Latino Independent Producers (NALIP)
  • Hue You Know
  • Chicana Director's Initiative
  • Women of Color Unite (WOCU)
  • Walter Kaitz Foundation
  • Women in Nonfiction
  • NALIP Diverse Women in Media Attendee

Self ID

I identify with the following groups:

  • Ethnicity: Hispanic, Latino/a/e or Latinx
  • Gender: Woman

Media

Recos

Would you like to write a recommendation for Johanna? Write a Recommendation »
Jeanie Phillips
Lead Editor
I've had the pleasure of working for Johanna as an editor on a few projects. In post, Johanna provides thorough directives, creative options and has a distinct eye/ear for progressing the content to its best. She not only understands how to shape sto ...MORE...
Jennifer Piston Whelan
Senior Story Producer
I had the pleasure of working on Johanna’s team for the 2020 BET Awards, and I was so deeply in awe of Johanna’s ability as a showrunner, managing hundreds of people (and thousands of details!) with confidence, organization and ease. Despite a ve ...MORE...

Education

Class of '04

New York Film Academy

Certificate of Filmmaking, Directing
Class of '00

University of Florida

M.A: Media Management
Class of '99

University of Florida

B.S: Telecommunications, TV/ Film Production
Class of '98

University of Florida

B.A: Literature

My Gear

  • Canon EOS 5D Mark III
  • Lowell Lighting kit
  • Sachtler Tripod
  • Avid Express
  • Black Magic Camera
  • Seinheisser Lavs
  • Seinheisser Shot Guns
  • Zoom H4 Handy Recorder
  • Adobe Creative Suite
  • Adobe Premiere Pro

Skills

  • Producing
  • Reality
  • Television
  • AVID Media Composer
  • Directing
  • Commercials
  • Documentaries
  • Film
  • Film Production
  • Final Cut Pro
  • Video
  • Casting
  • Field Producing
  • Final Draft
  • Screenwriting
  • Scripting
  • Comedy
  • Line Producing
  • Adobe Premiere
  • Camera
  • Broadcast Television
  • Story Producing
  • Television Producing
  • Final Cut Pro 7
  • Narrative
  • Creative Writer
  • Location Scouting
  • Cable Television
  • content creator
  • supervising producing
  • Non-fiction Writer
  • Hosting
  • web series
  • Performing