Kelly J. Paschal

• Translate client objectives and goals into actionable, revenue-driving marketing and communication strategies • Working independently and directing remote creative resources, develop positioning, content, and creative assets for integrated campaigns, videos, collateral, events, digital Communications, websites, social media, and presentations.

• Produced 200+ B2C and B2B notebook, desktop, and tablet, Software as a Service (SaaS), and Enterprise support and internal marketing videos published to HP.com, HP intranet, and four HP proprietary YouTube channels • Supervised remote writers, publishers, videographers, and animators in Idaho and China, decreasing studio and on-location production times from 4 – 6 weeks to 2 – 4 weeks • Established quarterly editorial calendar to support consumer and commercial product introductions, expedite call center and compliance escalations, and accomplish company NPS goals and organizational Key Performance Indicators (KPIs) • Implemented global brand standards and content syndication processes, extending video and asset shelf life from 6 to 18 months

• Produced weekly video series showcasing corporate and executive leadership initiatives, national and regional events, employee profiles, and human resources training for Energias de Portugal (EDP) • Wrote content for internal news releases, executive communications to employees and landowners, change management initiatives and corporate acquisition statuses, employee service recognitions, and general announcements • Performed all digital photography for trade shows and field events, field office openings, and internal town hall meetings

• Delivered strategic planning, execution, and measurement reporting for $6.2MM integrated outbound demand generation advertising and direct marketing campaigns, events, digital communications, and paid and organic search for Commercial and SMB notebook, desktop, handheld and workstation LOBs • Collaborated with Intel, Microsoft, Advanced Micro Devices, Sprint, and Verizon alliance partners to develop marketing and advertising strategies, positioning, and messaging for $2M co-branded print and online demand generation advertising campaigns, viral videos, white papers, case studies, customer testimonials, digital communications, product sales collateral, event and trade show deliverables, promotions and giveaways, and websites • Created sports marketing campaign deliverables for Houston Astros and Houston Rockets corporate sponsorships

Dell - Advertising and Marcom Demand Generation Manager Freescale Semiconductor - Online Brand and Project Manager Advanced Micro Devices - Brand and Marcom Manager, Online Programs and Email Manager