Michele Wilson

Lead all ideation, content development, and marketing to achieve clients’ brand and outreach objectives. Included strategic development, developing business sponsorship alliances, press & social media strategies, and establishing core organizational goals. Create and manage content strategies, event symposiums, websites, app development and photo shoots. - Manage budgets, schedules, and coordinate all productions logistics - Source and hired crews and creative teams for commercial, digital and TV productions - Negotiated contracts, deal memos, and insurance packages - Organized and facilitated press and social media strategies Sample of Projects: COPA90US: Client facing manager leading production of audience engagement campaign promoting World Cup 2018 on Telemundo. Cast and directed 24 creators, representing 8 Latin countries, to produce promotional content videos used on social media platforms. Lead producing and social media team through production and social media launch of custom videos created for Telemundo's Facebook platform. Editorial and music oversight and approval. Content successfully published on COPA90 and TELEMUNDO platforms. + Results: Videos received over 2 million views. - https://vimeo.com/284464976 HCM Media: Produced and directed 64 episodes of financial talk-show, “Bring it to the Table” with host Harriette Cole for digital magazine TheRoot.com and Prudential Insurance. Managed from development - delivery. Created budgets, pitched topics, sourced guests, hired crews, directed episodes, lead edit and delivery. Worked directly with senior leadership and sponsors to manage expectations. + Results: Updated quality and production process. Program increased sponsor’s consumer engagement by 200% - https://vimeo.com/186064773

Hired to enhance online program’s content value, upgrade visual style, optimizing production efficiency while minimizing costs. Managed all aspects of talk show production including content and guests, production, budget management, post-production, and delivery. Directed all 64 episodes. Achieved 200% increase in overall viewership.

Key member of the account management team that provided strategic planning, creative development, and production solutions focusing on commercials, websites, banner advertising, print, email, and social media campaigns. Led cross-functional teams to design websites, banners, and develop engaging media / print campaign materials. Monitored project progress to ensure creative and messaging objectives were achieved based on client requirements. Worked with leading clients, including: TD Ameritrade, Ponds, Nestle, and Marsh.

Teamed with executive producers to develop format and manage content for Presidential Inauguration special. • Managed producers, segment development, and supervised edit of final pre-taped pieces for live program

Developed format and lead production of acclaimed live format political news talk-show • Staffed and supervised senior producers, designers, directing team and production firm. • Secured and negotiated high-profile interviews and exclusive access for TV special • Managed the production of each nightly episode of talk show airing live with 9 in-studio host, 3 live remotes, and segment pieces. • Liaised with unions, legal, marketing, rights and clearances, and digital team to ensure successful launch

Developed and pitched series featuring the internationally renowned, award-winning chef Marcus Samuelsson. Partnered with the network and production company to ensure on-time completion and delivery of all required show assets. Approved all episode guests; refined storylines on an episode-by-episode basis to match the host’s unique personality and desired brand/image. Dramatically expanded the show’s marketing footprint by designing cross-platform website content interstitials. Significantly increased the show’s value and generated additional revenue by securing give-aways and sponsorships. **Recognized with Telly and Hugo Awards, and show nominated for 2007 New York Emmy

• Managed multi-million dollar reality series from development to final delivery • Staffed and supervised productions including creative and production teams • Supervised crews, schedules, budgets, and production logistics • Liaised and managed talent's budget demands and expectations • Coordinating with accounting to release funds based on weekly spend reports • Negotiated contracts between production companies, crew members, agents, and talent