♦ Introduced and deployed a 360 degree marketing strategy for several international companies. ♦Campaigns included: design, television commercials, radio commercials, e-advertising, OHH, Web banners, regional newspapers and magazines and also included media buys in all of those disciplines.
Summary
18 years of domestic and international cross-industry experience stemming from roles as a consumer strategist, creative thinker and producer.
Credits
3/03 – 6/15
Executive in Charge (EIC) (Executive Producer/Marketer/Revenue Generator) – various
Various — Advertising — Avant Garde Entertainment Details
3/03 – 6/15
5/06 – 8/14
Line Producer (Producer) – various
Afrin Nasal, Pure Sea, Zegerid OTC, Dr Scholl’s, Claritin, Tecat — Advertising — Arising Film and Video Details
5/06 – 8/14
Strategically Line produced/managed cost-effective budgets for national/International commercial projects. Created a 360-degree approach to business problem solving.
1/14 – 2/14
Executive Producer (EP) (ZAIN Brand)
Staff Position — Beyondreams Details
1/14 – 2/14
Line produced and scheduled $400K television campaign for Zain and Kuwait’s National Day. ♦ Managed and hired 250 people for the execution of Zain’s television campaign through production that included: principle actors, crew, extras, and vendors. ♦ Campaign garnered over 3M impressions on television and social media for brand awareness
10/11 – 10/11
Co-Executive Producer (CoEP) (Line Producer) – Sean Paul - She Doesn't Mind
Music Video — Avant Garde Entertainment Details
10/11 – 10/11
Executive produced and developed a concept for celebrity and Grammy winning artist SEAN PAUL’s music video “She Doesn’t Mind” that resulted in a platinum record and a successful viral media campaign with 120 Million hits on YouTube. 500 Million impressions worldwide
8/06 – 9/06
PreProduction Coordinator – Hbo Real Sex (Season 6)
HBO — TV — Goldstreet Pictures Details
8/06 – 9/06
Worked with director to coordinate vision for show. Negotiated with vendors and cultivated strategic business partnerships.
5/01 – 7/06
Production Manager – various
Pizza Hut, KFC, Long John Silver, Gillette, Campbell’s, Kraft, — Advertising — Santiago Inc. Details
5/01 – 7/06
Managed all aspects of physical production for commercial projects. Supervised and hired a strong production management team (staff and/or freelance) an average of 45 people on team. Approved production payroll for crew members and approved all invoice payments to vendors and actualization of all projects
4/04 – 10/05
Executive in Charge (EIC) (Post Production Executive) – Rainbow Media Holdings
Film (Feature-length) — Avant Garde Entertainment Details
4/04 – 10/05
Executive in charge of Rainbow Media account and consulted, formed, created, and expanded the broadcast division of DuArt Video that resulted in $2M profit.
7/01 – 9/01
Project Manager – Deportes Univision
Univision — Live/Special Event — Univision Details
7/01 – 9/01
Worked with directors and executive producers to support smart strategic shoot for daily television.
Recos
Education
Class of '93
Iona College
BA/Management
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