kalani addington

Production lead on branded and internal integrated projects. Integral role in the research and direct hiring of all directors, creative producers, and photographers. Successfully matched vendors with job objectives and/or creative ideas. Directly managed costs within budget, provided production and creative input at each stage of production process, and managed timelines and deliverables in accordance with deadlines. Continually partnered with Clients, Creative, Account, and other agency departments as needed. Acted as a mentor and provided support to a dozen-plus junior teammates. • Directly produced 240+ deliverables for major brands and agencies, from large scopes to smaller, social budgets. • Supervised a team of 2 producers, 3 line producers, 4 Unit Production Managers, and 3 production coordinators. • Freelance and vendor network second to none, domestic and international. • Averaged 54% profit margin across 200+ production budgets under my direct supervision, surpassing the department average, through vendor relations/negotiations and creative approaches to the established production process.

Built a video production company from the ground up including hiring top talent, developing policies, and creating organizational infrastructure. Provided creative direction for all video, editorial, photo, e-commerce, and post projects. Wrote and pitched all documents and visuals to develop partnerships and to secure projects/bids. Responsibilities encompassed branding, marketing, P&L, budgeting, employee relations, negotiations, vendor communications, and ensuring regulatory and union compliance. • Created new processes and procedures that doubled production efficiency and reduced costs by 15%. • Ensured female directors were represented at 4x the industry standard. • Increased profit margins by 60% via restructuring and transforming the organization.

Spearheaded all branded, social, livestream event content, and activations for T-Mobile. Interfaced with clients to ensure a smooth production process and handled all bidding, budgeting, and production consulting. Collaborated with A-List talent, top production partners, and social media influencers to develop and produce key brand partnerships and live event in-show activations. Served as a producer for multiple productions with a focus on delivering the highest quality of content. • Oversaw 12-episode docu-series for YouTube/Kesha and Macklemore that resulted in 7M+ views. • Managed content for major production partners including Fox, Dick Clark Productions, iHeart Media, Major League Baseball, Team Rubicon.

Developed creative for the network’s final approval for both season 23 and 24 of America’s Next Top Model. Wrote engaging scripts and oversaw all challenge and fashion segments for two dozen episodes. Led a team of 20+ that included associate producers, production coordinators, and talent assistants. Collaborated with talent managers to book and produce on-set talent. Handled budgets and reconciliations for all associated fees and costs.

Consultant for screenwriters, film producers, and directors. Specialized in script development, schedules, and budgets for films. Developed and pitched several documentary projects. Produced large-scale live events/activations for commercial brands, major runway shows at New York Fashion Week, commercials, music videos, independent films, and nonprofit/NGO projects. Coordinated the logistics, rentals, bookings, and scheduling for festival premiere campaigns for independent films.