Scott Murray

A leading bilingual entertainment advertising agency comprised of a diverse group of award-winning creatives who specialize in motion picture, television, new media advertising, strategic marketing, and branding for domestic and international audiences. Expanded marketing strategy and content creation for digital, social, home entertainment, and brand marketing partnerships. Created impact and solved problems by marketing to the most diverse possible audience. •1M views within 24 hours achieved by successfully conceiving, pitching, producing, and directing the "I Count On Me" music video with Aloe Blacc for the Green Book Campaign within seven days of RFP; 50% increase in title recognition amongst key demographics •200% business revenue increase earned by starting a creative content division from scratch, streamlining resources from traditional AV, motion graphics, and outside production resources •30% revenue lift won within six months by identifying business priorities and developing corresponding plans and proposals to present to brands for support resulting in a doubling of the client base •22% growth in impressions accomplished by establishing the brand strategy department designed to drive engagement by consumers with the ability to react to positioning by use of social media metrics •15% cost reduction delivered by creating original motion graphics for integrated content for all social platforms Competencies: Global Marketing | Prospecting | Contract Negotiation | Event Marketing | Content | Strategy | Business Development | Integrated Marketing (Social & Digital) | Competency | Vendor Management

A marketing agency dedicated to creating meaningful connections through experiences that inspire with a team of strategic thinkers, creative artists, and expert craftsmen. Tapped by a distinguished 360 agency to start a video department from scratch. Oversaw design and troubleshooting for the build-out of both production and post-production facilities, including editorial, motion graphics, and content management, creating a dynamic environment for innovative projects with five Adobe Premiere Bays. Led a department of 15+ writers, producers, and editors to produce content for Netflix, Sony Pictures, Universal Pictures, Ubisoft, Bethesda, Lenovo, A+E Networks, Activision, Wizards of the Coast, and Microsoft. •$1M in first-year billings won by creating and managing the RFP process for agency video work leading to winning campaigns from Netflix, Bethesda, Lenovo, and more •300% rise in LinkedIn company profile impressions and agency recognition among core business sector realized by creating agency social video case studies of outdoor campaigns using a drone and time-lapse •200% increase in pitch efficacy driven by developing an integrated strategy approach through product release campaigns and advertising programming •50% growth in core demographic product and brand impressions gained by writing, directing, and producing the Lenovo Yoga 720 social influencers launch campaign •25% improvement in campaign pitch win rate achieved by heading proposal development for presentations to clients and running reporting post-mortem to improve efficacy •17% diminution in overhead found by establishing best practices for the client point of contact, legal affairs, talent casting (including agent negotiation), job expenses, budget reconciliation, drafting contracts, & billing Competencies: Global Marketing | Prospecting | Contract Negotiation | Event Marketing | Content | Strategy | Business Development | Integrated Marketing (Social & Digital) | Competency | Vendor Management

An Emmy Award-winning entertainment company and leading marketing and creative content producer. Ran the marketing department for an award-winning agency and production company and led all sales communications for business development. Championed a department of 10-20 people, overseeing production crews (live and field), editorial, finishing, motion graphics, and delivery logistics. Responsible for proposal writing, department operations budgets (both internal and external), finance, sales and marketing, external partners, and growth engagement. •$2M realized by focusing on flexibility and innovation to build relationships with new and existing clients •40M+ views achieved by producing and directing the Halsey Music Video for "Castle" in partnership with The Huntsman: Winter's War feature release; 300% boost in key demographics won •20% reduction in department overhead found by streamlining the agency creative content department practices •Campaigns produced: Love (Netflix), My Big Fat Greek Wedding 2 (Universal), The Huntsman: Winter's War (Universal), Nine Lives (Europa), Warcraft (Universal), Shut In (Europa), The Circle (Europa), Mosaic (HBO) Competencies: Global Marketing | Prospecting | Contract Negotiation | Event Marketing | Content | Strategy | Business Development | Integrated Marketing (Social & Digital) | Competency | Vendor Management

A marketing company that creates innovative theatrical, television, streaming, social media, and video game marketing campaigns as well as ground-breaking motion and main title graphics across all genres. Managed a team of 50 with P&L responsibility up to $10M and a 200+ global crew. Concepted, created, and coordinated experiential marketing and media products for entertainment and video game brands. Scaled team within three months to 30+ top talent to meet organizational growth strategies. •$10M in year two billings earned by increasing creative content sales by 300% •30% in business expansion projections acquired by establishing the next generation interactive digital content home entertainment product for Universal Pictures, Warner Bros. and 20th Century Fox Competencies: Global Marketing | Prospecting | Contract Negotiation | Event Marketing | Content | Strategy | Business Development | Integrated Marketing (Social & Digital) | Competency | Vendor Management