Simmone Miller

-Reimaged & recreated cheerleader & entertainment teams branding, image & team identity. -Harmonizing a clear messaging that matches the Vikings football brand. -Identified missing avenues & strategy for cheerleading revenue -Worked with internal teams to produce video & photo content shoots to expand reach on social media & marketing materials, elevating content creation and storytelling. -Created procedures and processes to maintain a healthy team culture. Driving the delivery and execution of diversity & inclusion initiatives while overseeing the cheerleading coaching staff, partners & cheerleaders.

-Recruited & assisted with casting BIPOC professional ballerinas throughout the United States & -Communicated with agents, managers & dancers while working cross functionally with producers, writers & musical director to run a seamless audition process for AGMA musicals.

Represented, managed & pitched 85 adult actors & dancers to casting directors, advertising & celebrity campaigns & entertainment contacts. Liaison & networking between film studios, casting directors, video production companies, legal & corporate sponsors, & external partners. Booked clients on TV, Film, Commercial & Voice Over jobs like NCIS, Jimmy Kimmel Live, HBO MAX, including negotiating contracts, scheduling accommodations & invoicing, and sourcing opportunities.

•Recruited, trained, and coached all studio staff and meditation instructors for the first immersive meditation studio in San Francisco & the Core Meditation app. •Collaborated with the CEO and brand & marketing team to develop overall KPIs for Core studio including but not limited to revenue, profitability, class fill rate, and customer satisfaction / reviews. •Built initial buzz for Core as a lifestyle movement through Core Meditation instructors and foster relationships with local community and influencers. Coordinated a consistent brand and creative direction between corporate and the Core studio launch. •Market research for commercial properties in San Francisco. Securing property and launching Core Studio within 6 months. Lead and managed property build out, P&L breakdown, business plans, instructor and front staff schedule.

- Develop- customized marketing plans to educate athletes on all Gatorade products, innovations and benefits. - Create an extensive network of athletic accounts {High Schools, College/Universities, Fitness Centers, & Sports Facilities) to educate and inform decision makers regarding benefits of the Gatorade Sports Nutrition portfolio. - Increases Gatorade market presence with an emphasis on innovative products supported by the latest science and developed in collaboration with the world's greatest athletes to provide fuel, fluid and nutrients before, during and after activity. - Compose and present customized marketing messages through branding, sampling & informational experiences to increase product knowledge and brand presence among key youth athlete demographic to build pipeline for future business.

• Founded & conceptualized a major league sport (NBA, NFL, ETC.) audition dance wear line for both international and US dancers. • Managing & coordinating all aspects of the business, including marketing, designing, production, licensing, inventory management, e-commerce, & customer service. •Building an unique brand from the ground up while implementing partnerships & brand ambassadors to further sales in a niche market & creating company awareness within the entertainment & dance industries.