Company DescriptionWe create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including *** , *** News, MS *** , *** , *** Sports, *** , *** Local Stations, Bravo, USA Network, and *** , our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. *** Universal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast *** Universal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job DescriptionAt *** , we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of *** Universal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a *** ter, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.
The Position *** is seeking an experienced, innovative, and collaborative creative leader to oversee brand creative marketing across the Growth & Lifecycle (On-Platform, Demand Generation & Product Marketing) and Always-on Performance *** teams. You'll use both sides of your brain, taking complex data and turning it into breakthrough, brand-defining creative.
As the Creative Director you will be responsible for inspiring and leading a team of creative writers, producers, art directors and designers (both internally + externally) to develop and execute on the master brand positioning and strategy. You'll not only build integrated, brand-centric campaigns that will drive customer acquisition, engagement and retention across all the channels but create genuine brand love for *** .
This role will partner closely with its Performance *** and Creative Ops counterparts to drive the conceptualization, development, execution, always-testing and always-learning of creative on-product and across social channels. You'll co-pilot the creative strategies and campaigns, lead creative testing and collaborate with internal teams and agency partners on improving and optimizing creative performance.
The PersonYou are a data-minded creative who can inspire, direct and lead teams to produce innovative, effective campaigns (often at high-volume), positioning, and messaging that cuts through a crowded and extremely active marketplace. You like to take big swings on ideas that are grounded in the needs of the business and help drive both short-term and long-term KPIs.
You think about brand creative as integral to growing the business and craft clear creative briefs to align teams on a shared vision. You are entertainment and pop-culture obsessed, a master of understanding how entertainment and content can connect with audiences on a personal, deeper, emotional level. Whether you're a Bravoholic or Potterhead or Dunder Mifflinite or something else, you'll pack up that fandom and bring it here with you, wearing it like a badge of honor. You're on top of industry trends and know all the social platforms inside and out, expert of bringing voice and dimension to social best practices.
QualificationsRequired Qualifications:- 10+ years of brand creative experience inclusive of performance and growth marketing; experience in entertainment or DTC/Product creative marketing a plus. Link to online portfolio required
- A successful track record for translating marketing briefs to innovative creative campaigns that drove user acquisition and engagement and contributed to brand love; comfortable with leading high-volume creative deliverables.
- A proven history of developing creative strategies across all social platforms and inspiring work for a challenger brand in order to differentiate in a crowded marketplace.
- Direct experience building relationships and collaborating with cross-functional partners ( *** , marketing, creative ops), internal creatives (art directors, writers, producers) and external agency partners.
QualificationsDesired Qualifications:- Strong track record of success attracting, building, leading and retaining passionate and talented creative teams and finding best-in-class agency partners
- Proven ability to proactive solve creative problems, self-motivate and work independently as well as collaboratively.
- An exceptionally creative thinker and communicator with an inquisitive mind that is comfortable and passionate about the intersection of strategy, *** , marketing, consumer insights and creative.
- Ability to i *** uence at all levels of an organization, utilizing interpersonal skills and the ability to work flexibly across departments as well as manage internal and external partners in a dynamic and high-pressure environment; able to evangelize the brand platform & champion creative work across cross-functional teams, including senior leadership.
- Extensive experience making creative decisions in real-time, including developing messaging, positioning, voice and targeting audiences based on qualitative and quantitative research, analyzing performance data and applying that information to creative work accordingly.
- Strong track record of interacting and working with multiple stakeholders and partnering collaboratively with performance *** , brand marketing, creative ops and consumer insights teams.
- Exceptional presentation, verbal, and written communication skills.
- Expert user of video or design software (Adobe Creative Suite, Figma, etc.) preferred.
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by *** Universal by visiting the Benefits page of the Careers website.
Salary range: $145,000 - $190,000 (bonus and long-term incentive eligible)
Additional Information *** Universal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. *** Universal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access *** as a result of your disability. You can request reasonable accommodations by emailing [Please reply using Staff Me Up] .