Company Description *** Universal, a Comcast Corporation, and is one of the world's leading *** and entertainment companies in the development,production, and marketing of entertainment, news, and information to a globalaudience.
Foralmostacentury,Universalhasbeenknownforitsdiverseslateoffilms,includingclassicssuchasJaws,theJurassicParkseries,MammaMia,FastandFuriousandBourne.
UniversalPicturesInternational(UPI)ownsandoperatesdirecttheatrical marketing and distribution of feature films inmanylocations around the globe including Austria, Australia, New Zealand,France, Germany, Italy, Korea, Mexico,Netherlands,Russia, Spain, Switzerland and UK&Eire.In other territories UPI market and distribute movies through itsJV offices, as well as inselect territories, licensees who are contracted to distribute onUPl'sbehalf as well asproductionoperations, a leading televisionstations group, and world-renowned themeparks.
Job DescriptionTo manage *** implementation and strategy for each film. Splitting films with the other *** lead roles this role is a key gatekeeper for paid *** activity on allocated UPI titles.
PEOPLE MANAGEMENT & KEY CONTACTS- Key contact for UPI global marketing teams.
- Externally responsible for managing the day to day delivery on UPI from the *** agency.
- Key contact for UPI social & Creative Content teams
- Mentoring of UPI *** Lead
MANAGER LEVEL BROADER RESPONSIBILITIES: UPI STUDIO ONLY- This role will monitor the incoming communications from UPI and ensure key members of the UPI team are across any major updates or requests for current or future titles.
- UPI Deal Mapping in consultation with WB *** Manager / Head of *** & Creative
- In consultation with senior marketing leadership manages the delivery of HO/Filmmaker presentations to showcase local market campaign (UPI Films
*** IMPLEMENTATION: - Owns the *** briefing and implementation of *** plans for allocated film slate.
- Drives long lead *** briefing and creative brainstorm sessions with the agency and key *** partners
- Forward plans key *** channels and placements
- Sets *** objectives and feeds into the marketing brief for *** requirements
- Reviews *** plans in consultation with the marketing manager
- This includes checking:
- Flighting of activity
- Environments
- Costs & buying metrics
- Targeting
- Creative considerations
- Checking of TV spot lists (environments, creative allocation, durations)
- Review placement of key outdoor
- TV integration ie. toolkit allocations, sponsorships
- Head office reporting & creative allocation requests
- Provides feedback on full *** plan to agency
- Reviews weekly TV and Digital reporting to identify learnings, efficiencies or action items
- Provides head office / marketing team with *** campaign summary.
- Briefs in Exhibition 1st Party Data social campaigns which are complementary to our paid *** activities
PUBLICITY INTEGRATAION- Works with publicity team to deliver on key promotional objectives and integration
- Leads alongside publicity the Trailer break launch campaign
- Responsible for delivering Trailer Break results for allocated film to broader business and works with Social Specialist to benchmark results
- Creative content strategies & i *** uencer amplification
- Collaborates with publicity to review any spend associated with Screening events / *** promotions / brand content campaigns
CREATIVE CONTENT- Liaises with marketing and production executive on creative assets and deadlines
- Maps creative content for *** placements in consult with Creative Services Lead & Executive role
ORGANIC SOCIAL COMMUNICATIONS: - Drives the briefing process for allocated film with external social *** agency, this includes ;
- Communicating social *** objectives
- Outlining key publicity initiatives that need to be supported in social
- Provides an overview of ALL content that is available from advertising, publicity, head office bespoke social content.
- Provides direction on locally developed content requirements
- Outlines any key exhibition or partnership activity that needs to be supported or amplified in social
- Works with agency to identify any suitable i *** uencers for content creation on our owned Universal channels
- Sets targeting and budget allocations for all paid social *** activity in line with supporting digital AV and overall campaign weights
- Manages the social agency to respond to the brief and collaboratively develops a conversation calendar and action plan for each film.
- Approves all organic social *** content before it goes live
- Where required manages the social agency to deliver premiere activations
Qualifications- Strong strategic thinking
- *** or Digital Agency background - minimum 4 years
- Experience in digital / programmatic trading essential
- Experience in managing in house 1st Party data
- Analytically minded
- *** landscape, planning and buying knowledge is vital
- Experience in Entertainment Marketing/film industry desirable
- Strong creative thinking and eye for detail
- Demonstrate Initiative and lateral thinking
QUALIFICATIONS/ REQUIREMENTS- You must have the right to work in Australiai.ehave Australian Citizenship or Permanent Residency.
- A degree in *** Communication or Marketing desirable
Additional Information *** Universal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access *** as a result of your disability. You can
request reasonable accommodations by [Please reply using Staff Me Up].