Job Summary: Departmental Summary:The *** *** team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.
Position Summary: The *** *** team is tasked with driving new subscriber growth for *** +. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital *** landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.
Responsibilities:- Develop comprehensive digital *** strategies, with a focus on programmatic and social channels, to meet performance goals and drive user acquisition and retention for *** +
- Effectively manage *** budgets, optimizing spend across different channels to maximize ROI and meet campaign objectives
- Collaborate with a multi-disciplinary team (in-house and external agency) to plan and implement tactical *** plans with excellence
- Develop a test and learn roadmap to continuously improve the efficiency and incrementality of *** campaigns; including but not limited to creative, messaging and audience targeting
- Assess campaign performance in real-time through regular reporting, provide feedback on optimizations to ensure plans deliver on KPIs, and develop insights for future campaigns
- Understand and implement audience strategies, particularly as they pertain to *** targeting, including 1P and 3P data usage
- Monitor and report on the performance of digital performance marketing campaigns
- Work closely with creative teams to ensure that ad creatives align with campaign objectives and resonate with target audiences.
- Manage *** -specific documents, including *** plans, objectives, strategy decks, and related functions
- Implement attribution models and measurement techniques to assess the impact of *** campaigns on key business metrics
- Effectively communicate plans, targets, and expectations to external agencies and cross-functional partners
- Co-lead a team of performance *** buyers
Qualifications: - Minimum 5 years of relevant advertising agency or client-side *** experience
- Exceptional understanding of the Sports/Entertainment landscape
- Firm understanding of *** buying across paid channels
- Advanced understanding of the *** ecosystems - e.g. CDP, DMP, DSPs
- Firm of understanding of *** optimization tactic
- Works well under pressure.
- Strong analytic abilities, having a good grasp on a variety of *** KPIs and how plans should be developed to best meet set forth KPIs
- Analytical and process oriented
- Strong initiative and results oriented
- Clear communicator with ability to articulate ideas, rationale and nuance
- Team player with excellent interpersonal skills
Required Education:- Bachelor's degree or equivalent in marketing, *** , communications or relevant field.
The hiring range for this position in New York, NY is $86,400.00 to $118,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About *** : Working at *** is unlike anything else. That's because we're always finding new ways to interact with fans - however and wherever they connect with sports. Every day we're doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About *** : *** , together with its subsidiaries and affiliates, is a leading diversified international family entertainment and *** enterprise with the following business segments: *** Entertainment, *** , *** Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, *** proudly continues its legacy of creating world-class stories and experiences for every member of the family. *** 's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with *** Sales & Marketing, Inc. , which is part of a business we call *** .
*** Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. *** fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.