We are looking for a VP of Marketing for our Corporate Offices. Our ideal candidate is a marketing innovator who is experienced in strategic planning and brand development, possesses strong leadership skills and the desire to manage and develop a high-performing team, and is motivated to achieve high-priority business objectives. We work in a dynamic and collaborative environment, and the VP of Marketing will interact daily with executives and company leaders, this includes planning, training, budgeting and managing all marketing functions.
Responsibilities
- Develops and leads comprehensive marketing strategy, with the goal of driving revenue growth together with consistent branding across all Sinclair platforms.
- Assemble a best-in-class performance marketing team to deliver, implement, and measure performance on marketing efforts.
- Build and execute a rigorous discipline of analytics and measurement systems to quantify the effectiveness of all marketing and customer satisfaction efforts
- Provide input and significantly i *** uence the direction of our marketing and competitive strategies as well as create advertising and promotional campaigns
- Build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience
- Work with sales and the product team to optimize strategies focused on customer acquisition, retention, and engagement as well as maximizing synergies within Sinclair programming and marketing calendars.
- Owning and managing customer lifecycle on subscription businesses, and go to market strategies for other corporate brands.
- Develop Channel programs to support partners such as agencies to drive CPM growth.
- Act as the external subject matter expert for the company at trade shows, seminars, events etc.
- Monitor retail, *** and consumer trends and determine implications for our business.
Required Skills
Qualifications/Requirements
- Minimum 10 years with B2B and B2C marketing strategy expertise, building and executing an integrated marketing and communication strategy.
- Strong strategic thought process, precise in communicating, and great decision making
- Analytical know-how to build data-driven strategies and measurement systems
- Inquisitive and creative thinking
- A general obsession with putting customers and marketing clients first.
- Proven ability to operate in a matrix and cross-functional organization.
- Excellent interpersonal and collaboration skills
- Must have a strong background working with product marketing, sales and technical services teams
Desired Characteristics
- Experience working in *** , digital or related industry a plus
- Experienced leader with a successful track-record executing an inter-connective strategy, brand building, and marketing innovation to drive revenue goals.
- Superior analytical and decision-making skills with the ability to translate into an executable strategic plan.
- Naturally works at a fast pace
- Proven ability to use successful non-traditional strategies while challenging others to think differently and innovate in ser *** to the brand and the business.
*** Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
Job Location Cockeysville, Maryland, United States Company Location HR.SINCLAIR.Headquarters.Cockeysville.MD Position Type Full-Time/Regular
This is not an exclusive Staff Me Up job. This partner requires you to apply on its own site.