Job Summary:
"We make magic." That's our motto at *** Parks and Resorts. And it permeates everything we do. At *** , you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
Consumer Insights, Measurement, & Analytics is a Global Marketing & Sales organization within *** Experiences that drives consumer centric decision-making through a deep understanding of the marketplace, consumers and our guests. In a rapidly changing consumer and market environment, with ever increasing touch points and data, the emphasis is on cutting through the noise to provide actionable insight - clear, objective, strategic, holistic, timely, and relevant. The optimal candidate will be a solutions-oriented, optimistic leader with proven success integrating research and business performance analytics to positively i *** uence decisions.
We are seeking an inspiring and collaborative leader to serve as Senior Manager, Consumer Insight to support the *** World business. The Senior Manager will lead a team responsible for developing, executing, synthesizing, and leveraging research, analytics, and other internal and external sources of insight to shape Marketing Strategies that drive the business. This position partners closely with Marketing and Sales Strategy, Customer Engagement and Creative Teams and will be primarily focused on advancing a deep understanding of various consumer audiences including behaviors, motivators, attitudes, and barriers to develop recommendations. This position also oversees insight support for campaign development, testing and measurement, and informing and measuring marketing activations and tactics for the *** World Resort.
This role is based in Celebration, FL and reports to the Director-Consumer Insight.
Responsibilities:
Basic Qualifications:
Preferred Qualifications:
Required Education:
About *** Experiences:
*** Experiences brings the magic of *** stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. *** shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, *** 's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and *** store locations around the world and on the web.
About *** :
*** , together with its subsidiaries and affiliates, is a leading diversified international family entertainment and *** enterprise that includes three core business segments: *** Entertainment, *** , and *** Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, *** proudly continues its legacy of creating world-class stories and experiences for every member of the family. *** 's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with *** Destinations, LLC , which is part of a business we call *** Experiences .
*** Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. *** champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
"We make magic." That's our motto at *** Parks and Resorts. And it permeates everything we do. At *** , you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
Consumer Insights, Measurement, & Analytics is a Global Marketing & Sales organization within *** Experiences that drives consumer centric decision-making through a deep understanding of the marketplace, consumers and our guests. In a rapidly changing consumer and market environment, with ever increasing touch points and data, the emphasis is on cutting through the noise to provide actionable insight - clear, objective, strategic, holistic, timely, and relevant. The optimal candidate will be a solutions-oriented, optimistic leader with proven success integrating research and business performance analytics to positively i *** uence decisions.
We are seeking an inspiring and collaborative leader to serve as Senior Manager, Consumer Insight to support the *** World business. The Senior Manager will lead a team responsible for developing, executing, synthesizing, and leveraging research, analytics, and other internal and external sources of insight to shape Marketing Strategies that drive the business. This position partners closely with Marketing and Sales Strategy, Customer Engagement and Creative Teams and will be primarily focused on advancing a deep understanding of various consumer audiences including behaviors, motivators, attitudes, and barriers to develop recommendations. This position also oversees insight support for campaign development, testing and measurement, and informing and measuring marketing activations and tactics for the *** World Resort.
This role is based in Celebration, FL and reports to the Director-Consumer Insight.
Responsibilities:
- Lead and professionally develop a Consumer Insight team
- Create research roadmaps that appropriately prioritize resources to meet company objectives
- Independently manage (and assist team in managing) all phases of the market research process including needs identification, project design, execution, analysis, and presentation of results
- Establish credibility as a partner who can translate insight into actionable, business-driving strategies
- Foster relationships with external and internal partners, building i *** uence
- Create succinct and compelling communications that i *** uence senior leadership
- Identify and implement innovative solutions
Basic Qualifications:
- 10+ years relevant experience in a related field
- Strong business acumen with a deep understanding of business, consumer and marketplace dynamics
- Demonstrated ability to integrate multiple data sources into clear, actionable insights
- Excellent storytelling skills
- Critical thinker, able to sort through complex business issues and problem-solve as needed
- Able to conceptualize and build an analytic and/or research plan, design questionnaires, and mine through data to uncover relevant insights
- Solutions-oriented individual willing to challenge established thinking and practices
- Comfortable adapting to change and works effectively with ambiguity
- Demonstrated ability to collaborate with multi-functional partners to positively impact the business
- Ability to thrive in a fast-paced environment while effectively managing multiple priorities and timelines
Preferred Qualifications:
- Previous experience supporting creative assessment, guest experience measurement, pricing studies, product innovation, forecasting consumer behavior, or similar studies
- Experience with SPSS, SQL, SAS or Tableau
- Forecasting consumer behavior/experience with models
Required Education:
- Bachelor's degree or equivalent
About *** Experiences:
*** Experiences brings the magic of *** stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. *** shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, *** 's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and *** store locations around the world and on the web.
About *** :
*** , together with its subsidiaries and affiliates, is a leading diversified international family entertainment and *** enterprise that includes three core business segments: *** Entertainment, *** , and *** Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, *** proudly continues its legacy of creating world-class stories and experiences for every member of the family. *** 's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with *** Destinations, LLC , which is part of a business we call *** Experiences .
*** Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. *** champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
This is not an exclusive Staff Me Up job. This partner requires you to apply on its own site.