*** News and Stations, brings together the power of *** News, 28 owned television stations in 17 major U.S. markets, the *** News Streaming Network, *** News Streaming local platforms, local websites and *** news.com, under one umbrella. *** News and Stations is home to the nation's #1 news program 60 MINUTES, the *** News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts *** MORNINGS, *** SATURDAY MORNING, the *** EVENING NEWS **** NORAH O'DONNELL, *** SUNDAY MORNING, *** ****END EVENING NEWS, 48 HOURS and FACE THE NATION **** MARGARET BRENNAN. *** News and Stations provides news and information for the *** Television Network, *** News.com, *** News Radio and podcasts, *** +, all digital platforms, and the *** News Streaming Network, the premier 24/7 anchored streaming news ser *** that is available free to everyone with access to the internet. The *** News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from *** News and Stations' top anchors and correspondents working locally, nationally and around the globe. *** News' streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as *** N, the *** News Streaming Network is available on 30 digital platforms and apps, as well as *** News.com and *** +. The ser *** is available live in 91 countries. *** News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today's digital age. *** News earns more prestigious journalism awards than any other broadcast news division.
Director of Brand Strategy and Management Overview K *** - ****, *** News Los Angeles is in search for a Director of Brand Strategy and Management. Reporting to the President & General Manager, this role will be responsible for building and managing a clear brand strategy for the *** News and Stations Los Angeles properties. The Director of Brand Strategy and Management will work closely with the Director of Creative Services and the *** President, News to develop and deploy strategic external and internal marketing campaigns across all platforms, including linear, digital and streaming.
Responsibilities: - Oversee and develop all creative marketing campaigns for all *** , including television, radio, digital, print and out-of-home.
- Ensure alignment of brand to content and mission.
- Manage and guide a team of producers and writers in the timely development and launch of all marketing campaigns.
- Work closely with Ad Agency partner to efficiently deploy campaigns in support of breaking news and planned events.
- Infuse KPI metrics to track brand health internally and externally.
- Interpret and translate research insights that powers the brand and informs advertising strategies.
- Ensure alignment of brand attributes to *** News and Station core brand tenets.
- Lead and manage with sound principles and values that foster well-being, inspire growth and cultivate as sense of community among employees.
- A minimum hybrid work schedule.
- Understanding and familiarity with union collective bargaining agreements.
- Ability to communicate and present concepts in a clear and engaging way.
- A champion of brand through content, culture and community.
- Have an attention to detail, tone and style.
- Whip smart, loyal to public service, and a fan of local news.
Requirements & Education: - Preferred Bachelor's degree in Mass *** , Communications, Marketing, or Advertising.
- Preferred minimum 7 years of experience in leadership, promotion, and production.
*** is an equal opportunity employer (EOE) including disability/vet. At *** , the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. *** is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. *** as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [Please reply using Staff Me Up]. Only messages left for this purpose will be returned
*** is an equal opportunity employer (EOE) including disability/vet.
At *** , the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. *** is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. *** as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [Please reply using Staff Me Up]. Only messages left for this purpose will be returned.
.buttontextf8b5682c2b877f19 a{ border: 1px solid transparent; } .buttontextf8b5682c2b877f19 a:focus{ border: 1px dashed #000a3c !important; outline: none !important; }
*** believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, *** requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached *** ween the Company and the applicable Union.
Nearest Major Market: Los Angeles