*** Global (NASDAQ: PARA, PARAA) is a leading global *** and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic *** , networks and streaming services, *** 's portfolio of consumer brands includes *** , *** Networks, *** Pictures, *** , *** , *** , *** , *** +, *** and *** , among others. *** delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
We are the Audience Acquisition team, part of the *** Streaming Group, Marketing Acquisition and Campaign Services team (MACS). We work closely with the digital teams at *** to promote and amplify the very best content and products of what is produced every day! This team serves as an internal data-driven *** planning, activation, and strategy team available to all groups within the company. In this role, the coordinator will work closely with the teams at *** Digital, providing strategy and support for initiatives across the company portfolio, including but not limited to *** Streaming Services (PlutoTV, *** +, *** , *** +, Noggin), Brand Tune In Initiatives, Marketing Strategy & Corporate Communications, and Distribution & Business Development. MACS also acts as a centralized hub for all matters relating to data and technology within the digital *** ecosystem.
As a Marketing Coordinator working within the campaign planning and operations team, you will work alongside the rest of the MACS team to support the planning of paid *** campaigns across digital channels!
Responsibilities: - Work with cross-functional teams to drive business growth for our streaming brands, working on across the digital ecosystem (paid social, youtube, search, programmatic *** , etc)
- Partner with marketing teams and *** buying teams to deliver all respective assets needed for campaign execution
- Work with Campaign Manager to ensure creative deadlines and deliveries are upheld
- Provide resolution to creative issues and monitor effective implementation and prepare reports
- Stay up to date with common digital *** advertising products and offerings (ie. TikTok, Snap, Facebook, Instagram, Google, etc)
- Regularly update campaign placement specs/details ensure these docs are accurate
- Stay on top of campaign deadlines, working with *** buyers to ensure campaign information is delivered on *** luding applying naming convention practices
- Assist in full campaign planning cycle (planning, strategy, optimization, reporting)
- Contribute ideas and solutions to meet business objectives
- Monitor activities of competitors and provide industry trends and findings
- Complete special projects as needed
Basic Qualifications: - 1+ years ofexperience in marketing, *** planning/buying/strategy, advertising or related field
- Detail oriented and ability to mult-task at the same time
- Proficiency with excel or google sheets and basic formulas
- Self-motivated and able to work with regular check-ins and supervision from department leaders or teammates to communicate back progress and updates.
Additional Qualifications: - Bachelor's degree in Marketing/Advertising/Business or related field preferred
- Familiarity with self-serve ad buying platforms: Facebook, Twitter, TikTok, Snap, Reddit, Google AdWords, DV360
- Familiarity with *** math
- Understanding of campaign tagging and pixels (ie: CM360)
- Excels in a dynamic, data-driven, metrics-oriented environment
- Strong interest in performance *** and entertainment space
*** is an equal opportunity employer (EOE) including disability/vet.
At *** , the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. *** is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. *** as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [Please reply using Staff Me Up]. Only messages left for this purpose will be returned.
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*** believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, *** requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached *** ween the Company and the applicable Union.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City