Ted Saad

Supervised creation, development, launch, and execution of long, mid, and short-form and digital content for Spectrum’s diverse national networks including investigative documentaries and news magazine shows. • Produced | Edited 2 documentaries that were catalyst in major legislative changes including the Child Care Act • Created Emmy nominated programming that received highest ratings in history of network with targeted content reaching a specific audience looking for in-depth local and regional stories. • Managed all aspects of production including editorial and operations while staying in budget and on deadline. • Created content that meet the requirement of marketing, digital and programming.

Experience with start-ups and established businesses to provide full-service, cross-platform, award-winning content; Well versed in integrated marketing and advertising campaigns; Experience from conceptualization to post-production as a director, producer, and executive producer; Clients include Hearst, Showtime, HBO, Martha Stewart, HGTV, Discovery, Food Network, MTV, Revlon, Bravo and PBS

Drove creative programming for first multiplatform network that included television, radio, mobile, online, podcasts, on-demand and shop. Managed and mentored team of producers, editors, writers, content developers, and artists with matrixed oversight. Worked with legal to negotiate talent and production company contracts. • Tripled site traffic and positively impacted ratings and revenue by reaching audience hungry for this content with talent including Deepak Chopra and Rodney Yee, helping attract 2M+ uniques in 3 months and was named 1 of 50 leading sites by comScore. o Developed additional revenue through DVD series purchases by Gaiam and sold at Barns & Noble and Amazon. • Supervised content that generated 30K contest entrees within 1 month for partnerships with Garnier on platforms including AOL and Yahoo Health. • Created content that successfully played across all platforms growing audiences on each.

Executive Producer and Director of a production that traveled through Israel, Jerusalem Bethlehem and the west bank to promote stories about Palestinians and Israelis who want peace. It shatters the myths and brings to light hope for a peaceful future.