Rich Rotella

I lead a team of excellent videographers, editors and graphic designers while promoting Cinema Makeup School; the #1 Makeup School in the entire United States for TV, Film and beyond. Scheduling, brainstorming, interviewing C-Level Executives and directing short and long form content, across multiple social media platforms, while maintaining solid communication between the school's administration and our incredible media team.

Write, produce and direct all media content for internal and external use. -- Accomplished track record at identifying and building highly profitable digital ad strategies for a wide range of clients across paid social and search platforms such as Facebook, Instagram, Google, LinkedIn, Snapchat and more.

Created, managed, and produced a wide range of content on behalf of clients across all mediums. - Supervised meetings between clients and our creative teams. In addition, I also guided productions by managing budgets, hiring/scheduling crew/talent, drafting contracts, and leading productions from development through post production. Increased our proprietary fitness video library from 75 videos to over 100, making us the largest senior wellness content provider in the country; generating over 120 new B2B clients. Implemented new attention-grabbing strategy for promo trailers, interviews & commercial spots, leading to a 25% increase in customer and online presence.

Lead our team by establishing an aggressive step-by-step goal oriented plan, combined with warm self generating leads, hence achieving a rapid increase in clients and attracting talent. - Developed and managed casting directors, talent & production company relationships. My strategy acquired over 700+ new casting directors & media production companies. Developed CF Cast & LIVE Auditions (allowing talent to audition instantly from anywhere, online or offline). Generated new eye-catching email templates, monthly. This led to an increase in email/phone engagement by 15-25%, thus creating purchase surges of 30-35%.

Developed & Produced various content, overseeing all stages of production. - With over 75 successful shorts, episodes and sketch comedies written, directed, and produced in less than 2 years, I was noticed and signed by Fullscreen under the rapid growth & original content creator program. With $45k, I lead a cast of 24 actors, 15+ crew, and made a full length feature film with only 6 days of physical production. The movie recieved global distribution (68 territories) and earned over 100 Five Star reviews in less than 30 days on Amazon Prime. Developed, directed and managed the creation of video and still content for HotforWords, JoeNation and other leading content creators & brands to a combined increase by over 440,000 new subscribers and 3.6 million new channel views. Commissioned by the State of Indiana, I created a successful educational series for The Traffic Comedy School Online. This was a four year, multi-millon dollar contract.

Served as lead floor director of the highest rated station in Baltimore working directly with all departments to ensure smooth live news broadcasts; eventually being promoted to producer. - Developed daily formats/last minute copy for the 5am, 6am and 12 noon shows. Pre-screened and delivered assets to help deliver customized programming packages. Directed Head News Anchors, Maryland Lottery, Weather, Traffic and others.