Lara Naaman

-Produce live and field shoots for Entertainment Magazine in New York -Manage Video Response Team covering all Lifestyle sections -Work with editorial teams on creative concepts for shareable video -Coordinate editorial and video teams to maximize traffic, SEO, and reach

Determine editorial content of daily digital show: celebrity interviews, entertainment news, lifestyle trends, and social media. Help define and shape content for maximum traffic, sharing, and engagement. Raised average monthly video views 500% over a one-year period, from 1mm to 5mm. Expanded show's social media following over a one-year period: Facebook likes went up 500%, Twitter 300%. Work with sales to market show to advertisers, and deliver branded entertainment. Coordinated sponsorship campaigns with, Olive Garden, Scrubbing Bubbles, and Proctor & Gamble. Coordinate content with Yahoo front page and various section editors Oversee guest bookings and talent preparation. Supervise editorial, edit, and studio production teams. Supervised new studio build.

Assisted in the design and implementation of editorial structure for launch of the Huffington Post's online digital network. Brought television production knowledge to the development of an bespoke content management system. Assisted in testing, troubleshooting, and brainstorming features that improve the interface between website and studio. Trained and managed teams of producers, assistant producers, bookers, and online community managers. Assisted in talent development and training. Acted as main liaison with legal department, establishing procedures for Standards and Clearances, Fair Use, and guest releases. Oversaw two hours of daily digital news coverage and debate post-launch, from pitch phase to control room. Supervised four production teams' daily editorial content, booking, and online community engagement post-launch. Directed hosts, editorial content, and online commentary/guest participation from control room. Assisted in the establishment of control room workflow.

Wrote and produced daily pop news round-up Wrote and produced celebrity interviews, health news, and lifestyle segments Pre-interviewed guests for live appearances Provided reporting and research for daily segments Scripted live continuity copy and day-of-air tape pieces for anchors

Managed talent, field crew and filming locations for ABC reality show Found, screened and cast prospective families Conducted extensive pre-interviewing and contract negotiations with talent

Secured and field-produced exclusive stories for network newsmagazine Managed shoot locations, booked guests

Wrote teases, news and anchor copy for morning news show.

Researched day-of-air stories, pre-interviewed guests Cut tape pieces for broadcast. Freelance Print Work Reported on home design and culinary products for The Wall Street Journal