Amy Anderson

Assigned projects; supporting a team of clinicians.

Booked, coordinated, managed and executed live entertainment, large-scale promotions and special events at Mystic Lake Casino Hotel, a premier gaming facility in the Midwest, creating unique and memorable experiences for guests: - Vendor & guest relations, utilizing relationships throughout all internal and external departments - Contract creation/negotiation direct and through agencies - VIP accommodations and advancing for nationally touring comedy, Broadway, and musical acts - Production, artist relations, stage management, scheduling and technical duties - Communications and creative input regarding advertising, publicity, brand cohesion and strategy - Point of contact for on-site activity, ensuring smooth processes and operations In addition to 150,000 square feet of gaming space, Mystic Lake offers a 600-room hotel, 2,100 seat showroom, 67,000 square feet of meeting and banquet space, and ten restaurant/bars.

On-site marketing & publicity team for IRIS by Cirque du Soleil, A Journey Through the World of Cinema – a live theatrical production at the Dolby (formerly Kodak) Theatre in Hollywood, CA. Marketed by way of local promotions, media publicity, special events, street team, web, ticketing and brand messaging to promote IRIS and Cirque du Soleil to a local and international audience. Managed team of (10) IRIS brand ambassadors, strategized with local marketing and publicity agencies; collaborated with all involved individuals (production, stage management, artists) to coordinate appearances on major national television shows and local news. Partnered with corporate headquarters in Las Vegas and Montreal on various marketing promotions; assisted marketing and sales team with all publicity and marketing related duties including conducting theater tours, celebrity visits, media relations, copywriting, photography, presentations, social media outreach; created local restaurant and hotel ticket package landing page on IRIS web site. Maintained IRIS Facebook (50k+ fans), and created compelling content. Assisted Marketing Director with reporting, budget, calendar, travel and expenses.

Oversaw memberships of nearly 500 multi-size businesses in West Hollywood area; Created and coordinated monthly and annual events; Wrote and distributed weekly print/e-newsletter; Met monthly sales/financial goals in non-profit environment; Facilitated referrals and promoted and produced networking opportunities & meetings; City advocacy; Crisis management; Maintained event calendar/social media; Fostered business/city relationship development; Assisted members with marketing, education, communications needs.

Actively looking for new projects/roles! Freelance project management: marketing, event promotions, copywriting and administration for local/national clients. Clients include Livetech, Target, Brendan Vacations, O.N.E. Coconut Water, Greg Rogers PR, DGPR, City of Los Angeles, Warner Brothers, BRAVO, Discovery Network, Blue Water Learning, Gurney Productions, Wholly Cow Productions.

Strategically promoted the City of West Hollywood as a premier travel destination to local, domestic, international media; Secured press coverage of West Hollywood and its attractions; Hosted journalist FAM trips; Emphasized city’s unique strengths in the form of creative press releases, marketing, relationships, networking and trade shows in key markets; Managed media section of web site; Distributed video, photography; Compiled and updated press kit; Organized photo shoots; Spearheaded all West Hollywood social media campaigns; Managed interns. Created and implemented crisis communication plan; Ran online destination coalitions; Liaised with partner hotels.

E! Style Network - production, editing and transcription on Niecy Nash "Clean House"

Serving small to large scale businesses and clients in Minnesota for their video / news coverage needs. Marketing, editing, transcription, admin duties as assigned.