Carrie Riddle

Responsible for defining feature priorities, gathering requirements, reporting, and delivering enhancements to the systems and tools that manage the HBO Max streaming experience for domestic and international products. Works with cross-functional teams, spanning across the front and back ends, to ensure congruent product strategy from conception to launch while enhancing user experience. Responsible for all editorial curation and strategy of playlists worldwide. Responsible for on set coordination, metadata, and premieres of original shows. Key Accomplishments: Led the editorial strategy tools for in app experience for LATAM launch. Currently, leading the editorial strategy tools roadmap for in app experience in Europe. Focusing on future international launches of HBO Max. First wave of EMEA met the monthly subscriber goals within a week. Leading in country QA testing of tools for international launches. Leading the strategy and execution of new tooling for editorial curation and publishing workflow for a global experience. Aligning with stakeholders including content discovery, personalization, live, kids, avod, and brands.

Responsible for long-range CMS digital planning, near-term roadmap decisions, setting UX and UI direction, and enforcing UX and UI consistency. Communicated changes, upgrades, and strategy to all business partners. Owns video, image, and object management feature development for digital and social media, including design and content concepts. Jira and Agile leader for the product team. Part of the team to build, design and launch ViacomCBS streaming products for OTT. Key Accomplishments: Designed, built and launched live video capabilities into the CMS. Worked with all ViacomCBS properties to build editorial, social, and video capabilities into the CMS. Ran A/B testing and OKRs for video, live video and digital. Shipped consumer facing live video products on multiple devices and within services.

One of the founding partners of TicToc. Oversaw the creation of cross-platform videos for social media from idea to final production, including story development, scripting, filming, graphics and post-production. Published text-on-screen videos across Twitter, Instagram, YouTube, and Facebook, administering production budgets between $5K and $10K. Audio Producer for the TicToc daily podcast. Crafted integrated video marketing campaigns between TicToc and key stakeholders including Boeing, Goldman Sachs, and NASA. Key Accomplishments: Founding member of TicToc, building the live streaming product on Twitter from the ground up. Conceptualized and launched explainer series titled Unpacked, garnering 15.7M weekly impressions on videos discussing a range of topics, including charter schools, the Disney-Fox Deal, and Tesla’s Model 3. Created, wrote and produced several docuseries including one about millennial bosses titled How I Work. Led live streaming videos for Twitter and on the Bloomberg terminal.

Defined and adjusted on-air content according to editorial brand strategy and department guidelines. Prepared daily network reports and documented decisions affecting scheduling programming. Collaborated with integration producers on breaking news and programming interruptions. Worked with advertisers and brands to build a content strategy for in-game campaigns, generating new business for ESPN. Key Accomplishments: Produced 10 to 20 live sports events daily for broadcast, integrating partnership material for highlights, replays, and sponsored stats. Maintained live video streaming on the ESPN mobile app. Ensured all advertising dollars were accounted for during production periods; with an average of $200K to multi-million dollar deals per live event. Created daily communication plans for live sport events. Produced some of the largest sport events in the world including the X Games, NBA games, college basketball, and college football.

Provided timely, accurate, and complete delivery of multimedia content and published to various platforms. Created and edited highlight videos of in-studio and in-game technology. Researched new production technology and advised producers. Presented roadmaps to ESPN executives for new business initiatives and partnerships. Key Accomplishments: Played a key role in the creation of the GoCam for live streaming, securing technology patents and building partnerships with GoPro and DJI. Part of the team that created and launched a virtual studio. This was the first of its kind in the media. Played a key role in the ESPN College Basketball redesign, building partnerships with outside businesses for marketing campaigns, and was part of the team that won an Emmy for the work. Launched the use of Snapchat Spectacles for SportsCenter, the Spelling Bee, and Little League World Series. Lead the product strategy for new technology and motion graphics for ESPN including 360 video

Significant contributor to largest revenue generator for NBC Sports Digital Olympics ·Daily engagement with video operations team which increased digital viewership experience ·Integrated major sponsorship campaigns at own discretion into some of the most highly trafficked digital streams during the 2016 Rio Olympics -Team member of the largest digital sporting event ever

For the 2016 NBA All Star Weekend I was an intern for the National Basketball Retired Players Association. I assisted with registration of partners, board members, legends and their guests, gift bag assembly, event set-up and clean-up, and got to attend the NBA Legends Brunch.