I am a Freelance Art Director + Creative working in NYC/Brooklyn. I have seized any opportunity to hone my skills as an Art Director, leading various teams in-house, on-set and on-location to create beautiful content for the digital sphere.


11/15 – 8/16

Art Director (Video)

Staff Position — West Elm Details
11/15 – 8/16

• Responsible for developing concepts for all customer-facing videos. • Creative lead on all storyboards, presentations and approvals of video direction. • Oversee all pre-production, production, and post production phases to ensure deadlines are hit. • Work closely with outside Production houses for execution and edit of all videos. • Developed relationships with Directors, Production Teams, and Colorists to establish brand guidelines. • Collaborate with the social team to create highly-engaging content for all social platforms while integrating the seasonal design concepts + brand initiatives. • Established a workflow for video in collaboration with the Video Producer and Digital Project Manager to develop a daily process for video timelines.

9/14 – 11/15

Art Director (Product Photography)

Staff Position — West Elm Details
9/14 – 11/15

Click to edit position description• Responsible for creating and maintaining style guides for all product photography and videos. • Operate with a solid grasp of the west elm aesthetic and brand identity. • Elevate and evolve the site aesthetic while supporting the overall brand direction. • Collaborate daily with VP Creative Director and Digital Design Team. • Maintain positive work environment with high creative standards. • Collaborate with merchandising team on new product assortments and how to present them visually to our customer. • Using knowledge of UX and mobile design to create imagery and shopping experiences that translate well for mobile ecommerce. • Oversee a team of stylists and photographers to ensure concepts and brand vision are compelling. • Supervision of E-commerce photography (both video and still life). • Manage talent for photo shoots and multiple sets at once • Research Photographers, Stylists, and Shoot Locations. • Facilitate pre and post production of shoots. • Operate within budget standards and time constraints.


  • Portside Collection

  • 1 Room 4 Ways


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University of Florida

BFA, Graphic Design


  • storyboarding
  • Copywriting
  • Adobe Creative Suite
  • Editorial Direction
  • On-Set Direction
  • interview direction
  • Graphic Effects