Devin Berko

Wrote and produced weekly video projects for organic social, paid commercial, and broadcast campaigns. Distilled hours of UGC footage supplied by customers into social-ready content campaigns. Forecasted creative development, supported senior producers, and guided and directed graphics teams on dozens of projects, including short-form content, documentary vignettes, and in-store promos.

Developed, story produced, directed, and supervised editorial for the on-set production of Patrón Perfectionists cocktail competition, a first-of-its-kind reality show surrounding cocktails and bartenders. The program created 12.5 million reach globally.

Led the in-house creative team to ideate innovative concepts, packaged media, ads, and gamified content. Mentored, coached, and collaborated on creative efforts within the company as new hires were brought on to ramp up creative content. Drove best-in-class performance marketing and revenue-building creative. Developed a deep understanding of growth marketing and how performance is measured & optimized across all channels.

- Responsible for co-producing, capturing, creating string-outs and editing Neighborhood Stories, a weekly short-form digital web series. Created with daily input and direction from CMO, creative directors, and internal producers. - During the initial phases of development, I co-developed internal caption and subtitle guidelines for company-wide use on digital content.

I served as the director of photography on Ring for Business, showcasing how small businesses use Ring’s security products and photographed Amazon Key, a photojournalistic use case from the perspective of Amazon delivery drivers.

Founded to create cinematic wedding videos and commercial content. Built the company from the ground up, capturing 300+ wedding films a year, 10+ corporate projects a quarter, and managing over 30 rotating freelance photographers, videographers, and video editors in two major metropolitan markets. - Led the development of content creation inclusive of social media management, shooting, editing and directing videos. - Hired, Trained, and Developed freelance and staffed creative talent in both markets using custom created internal guidelines. - Successfully staffed all wedding projects with standby photographers and videographers for special situations. - Created a corporate culture where talent felt comfortable and excited to capture wedding video content. Focusing on each creative's unique skills allowed us to have high talent retention rates. - Formulated a new CMS, reducing client turnaround from 120 days to 60 days.

Director, Editor and Producer on a series of 3 Adobe Systems training videos for their worldwide sales team.

Cinematographer for various Fairmont Hotel projects all around North America and Hawaii. Tasked with A-Story segments as well as Aerial Cinematography in regions within the United States and Canada.