Oversaw production of 4 FaceBook Live shows for the popular e-commerce company: “Shop Live,” “FabFitFun Live,” “The Ultimate Game Show” and the brand's specialty programming, “Founder's Chats.” “Shop Live” & “FabFitFun Live” were interactive, sales driven, QVC-style shows with a talk show flair. Focused on brand integration. Booked brand founders and/or representatives to appear on shows to promote sales of products. Programming drove viewers from the live show directly to the e-commerce site, FabFitFun.com, resulting in direct sale link clicks accumulating in sales of over $700,000. “The Ultimate Game Show” was a fun & engaging, half-hour live game show played with viewers via Skype, the FaceBook’s comment section and in-studio. “Founder’s Chats” was a specialty show. FFF’s Founder spoke one-on-one exclusively with brand founders of FFF’s subscription box products. Each show was a deep dive into one brand. Discussion ranged from company inception, trajectory, product details/use to personal anecdotes. This show allowed viewers to really know the brands and helps develop customer excitement and loyalty. Handled all elements of production: booked brand founders/special co-hosts, wrote scripts, managed assets from graphics to video elements, worked with talent and directed shows. Oversaw a crew of 15+ during live show runs, managed schedules/production and show analytics. Partnered with the marketing team to incorporate brands in all social platforms.
Summary
Proven, successful track record in television production with 20+ years of experience in talk shows, clip shows, reality programming and news. Former news reporter/anchor.
Credits
8/18 – 4/20
Executive Producer (EP)
Staff Position — FabFitFun, Inc. Details
8/18 – 4/20
3/16 – 12/19
Producer – E! Entertainment News
E! Entertainment — TV — NBC Universal Details
3/16 – 12/19
Handled all elements of production for live, daily entertainment show “Daily Pop.” Conducted research on breaking celebrity news, wrote stories, produced video packages and graphics, oversaw edit sessions, booked celebrity/ influencer guests and developed special segments promoting their projects or products, plus created entertaining, gameplay elements. Also worked as a field producer for E! News.
6/17 – 6/18
Executive Producer (EP)
Staff Position — AwesomenessTV Details
6/17 – 6/18
Executive Produced popular YouTube/Facebook show “GloListic” featuring comedian Glozell Green trying out holistic treatments. Booked locations/treatments, interviewees, wrote scripts, directed crews on location, oversaw post-production of all shows. Handled deliverables for both online platforms.
7/15 – 12/17
Producer – The Real
Syndication — TV — Telepictures Productions Details
7/15 – 12/17
Producer for taped segments for The Real. My responsibilities included directing crews, executing shoots with the hosts and seeing segments through completion.
7/15 – 8/15
Producer (TD Jakes Show)
Staff Position — 44 Blue Productions Details
7/15 – 8/15
Tape Producer for The TD Jakes Show
3/15 – 6/15
Producer (The Weather Channel- So You Think You'd Survive)
Staff Position — The Gurin Company Details
3/15 – 6/15
Producer for The Weather Channel's "So You Think You'd Survive."
9/14 – 12/14
Field Producer – The Travel Detective (Season 2)
PBS — TV — Peter Greenberg Worldwide/Check Six Productions
9/14 – 12/14
8/14 – 9/14
Field Producer – Queen Latifah (Season 2)
Syndication — TV — Sony
8/14 – 9/14
Unions
Orgs
Media
Recos
Education
Pepperdine University
Broadcast Journalism Major
UCLA Extension Program
Broadcast Journalism
Skills
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