Abby Grossberg

Responsible for pitching, developing and executing lifestyle, human interest, culinary and celebrity segments for multiple tapings each week. In charge of team responsible for researching, casting and coordinating in-studio and taped segments involving legal clearance and prop demos. Preparing scripts for broadcast, including Ray’s intros, teases and interview questions. Partnering with major corporations to secure thousands of dollars’ worth of trade-out agreements. Directing producers and crews for field shoots. • Secured $55k worth of trade-outs from ConAgra Foods. • Worked with corporations including Barnes & Noble, Scholastic, the USTA and the NY Rangers to secure partnerships and bookings for the broadcast. • Successfully developed and executed multi-layered makeover, cooking and demo segments involving real-people and expert bookings.

Responsible for the pitching, writing and producing of celebrity, human interest, lifestyle, game and panel segments for weekly tapings and live broadcasts. Collaborated with host Meredith Vieira and her executive team to develop branded content and programming strategies to engage a broad daytime audience. Led team responsible for researching, booking and executing multi-layered interview segments often involving legal clearance, product integrations and significant promotional tie-ins, trade-out agreements. Prepared scripts for broadcast, including Vieira’s intros, teases and interview questions. • Partnered with publicists and talent agents to secure high-profile bookings and cultivate lasting relationships for the broadcast. • Produced top-rated exclusive interview with Dan Diaz, the husband of right to die advocate Brittany Maynard. Segment was broadcast on the “TODAY” show and “The Meredith Vieira Show” and received national media attention. • Worked on celebrity interviews including Jesse Tyler Ferguson, Freida Pinto, David Muir, Piers Morgan, Suze Orman, Susan Lucci and “Shark Tank’s” Kevin O’Leary and Barbara Corcoran. • Secured sponsors, including Chicken of the Sea, Hillshire Farm and others for giveaways and games. • Successfully developed and executed human interest and creative audience/celebrity games.

Served as primary producer for celebrity and high-profile interview segments for anchors Charlie Rose, Gayle King and Norah O’Donnell. Participated in core team that launched “CBS This Morning,” and was instrumental in creating content for the top-rated 8 o’clock hour, which was primarily lifestyle and celebrity driven. Constructed tape packages and field produced live hits and tape interviews for live broadcasts and CBSNews.com. • Wrote and produced A-list celebrity interviews including Tom Hanks, Sandra Bullock, George Lucas, George Clooney, Robin Williams, Yoko Ono, Harrison Ford, Ben Affleck, Toni Morrison, Robert De Niro, Billy Crystal, Andrew Lloyd Webber, Seth MacFarlane, Oscar de la Renta and Burt Bacharach. • Researched and produced segments with high profile CEO’s and business leaders including Howard Schultz, Tory Burch, Harvey Weinstein, Marc Cuban, Bobbi Brown, Danny Meyer and Rosalind Brewer. • Interviewed politicians and newsmakers including Sen. John McCain, Michael Bloomberg, Lawrence Summers and Gov. Mitch Daniels. • Orchestrated and oversaw hour-long panel discussion for Charlie Rose and “Breaking Bad” creator Vince Gilligan at The Museum of the Moving Image. • Booked and produced exclusive interviews with US Open winners and competitors including Serena Williams, Novak Djokovic, Maria Sharapova, Andy Murray and Rafael Nadal. • Secured Andy Murray’s first US sit-down interview with Charlie Rose after he became the first British man to win Wimbledon in 77 years. • Produced exclusive taped interview with “Mad Men” creator Matthew Weiner on location in Los Angeles. • Covered breaking news stories including the 2012 presidential election, Malaysia Airlines Flight 17 and Nelson Mandela’s funeral. • Interviewed celebrities including David O’Russell, Richard Linklater, John Slattery, Mara Rooney, Jim Parsons and Rafael Nadal for CBSNews.com.

Primary producer in charge of “Nancy Grace’s” show open. Served as supervising producer and lead writer on “Nancy Grace’s: Cold Cases,” an hour-long broadcast profiling unsolved mysteries. Oversaw hour-long tape specials and holiday programming. • Covered high-profile trials including Casey Anthony and Michael Jackson. • Wrote anchor and reporter tracks for taped pieces. • Digitally edited interviews and packages for live broadcast. • Coordinated with CNN’s legal department to license content.

Wrote anchor intros, readers, teases and interview questions under deadlines for Bill Hemmer and Megyn Kelly. Booked and produced experts and affiliate reporters for live broadcast, including breaking news situations. Copy edited writers’ scripts, bumps and teases. Wrote for the 2008 presidential election coverage.

Researched and produced news segments and feature pieces for daily broadcast. Wrote intros and prepared research for Anderson Cooper. Worked with CNN correspondents including Gary Tuchman, Randi Kaye, John King and John Roberts on field pieces and breaking news interviews. Worked with election team to prepare research for 2008 presidential debates.