Events - Planning: coordinated all areas pertaining to Varsity games and related events including music, talent, in-game activation, food, beverages, gear, prizes, VIP experience, facilities, ticket staff, and guest relations (Attendance: 30 - 5000) - Production: responsible for production and presentation of events. Coordinated for 80+ varsity games, special themed games, Alumni events, Homecoming festivities, Principal-Honor Roll, Gala, and Hall of Fame Luncheon - Partnerships: developed relationships with departments/groups across campus and community to reach greater audience Marketing - Strategy: created three-year projected plan to include varsity, sports, retail, recreation, and online ticketing through methods of advertising, video, visual, and social media - Brand: Implement and initiate a branding guided for entire department - Visual: produce, design, and edit marketing campaigns and videos with iMovie, inDesign, PhotoShop, FinalCut, illustrator Media - Responsible for conception, direction, and creation of video, spots, photoshoots, live-action and in studio - Social Media: created communications plan to execute across platforms (Facebook, Twitter, Instagram, Snapchat etc.) - Reach: conducted review of communications to measure productivity, reach, and efficiency (overall 150% increase)
Summary
Creative, hard-working, I see the big picture but focus on the small details. Ready to work efficiently, effectively, and creatively.
Credits
8/14 – 5/16
Promotions Coordinator – McGill Athletics & Recreation: East-West Bowl, 80 season games, playoffs, championsihps
TV Details
8/14 – 5/16
Media
Recos
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Education
Class of '14
McGill University
Bachelor of Arts
Skills
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