Alex Hamberger

• Analyzed streaming and sales reports based on Spotify Analytics, Nielsen Soundscan, and Media Base • Serviced marketing materials to promoters nationwide strategically around album cycles and media tent poles • Serviced radio stations nationwide with new releases from label artists • Worked with product managers to design and implement market-specific promotional plans • Pitched artist Hermitude’s song “The Buzz” for in-arena play during March Madness around its use in a national Samsung smart watch advertisement, securing placement with the University of Cincinnati, University of Tulsa, St. Bonaventure University, and Baylor University

• Technical liaison between artists performing at REDCAT, California Institute of the Arts, and San Francisco Center for New Music • Coordinated budget with artists, management, and venue staff • Created artist itineraries including travel, lodging, hospitality, soundcheck, and performance information • Event promotion, merchandise coordination, and stage management on the performance date

• Conducted independent research and create reports on music marketing and social media trends • Scouted for new talent as the preliminary A&R research assistant using new music discovery sites • Developed and implemented tour marketing strategies, brand partnerships, and fan engagement • Provided operational support to day-to-day and junior artist managers including office errands