CRYSTAL JOHNSON

- Oversees development and execution of social content by preparing video scripts, treatments, and prepare questions for video interviews. Oversees post production and manages editors. - Leads production of on-brand content daily while driving social engagement and integrating linear marketing strategy across social channels, presenting a relevant experience for users. - Works closely with Brand Solutions team to initiate brand sponsorships and generate revenue through Social Media for brands such as Coca Cola, Mars, MBIB and more! - Works with talent to create engaging content surrounding network premieres and releases. - Oversees post production and manages editors - Manages content calendar for the social team while ensuring the tone and brand voice is reflected through copywriting. - Acts as social correspondent for tentpoles and network aligned events

- Edited social media content calendar for long- and short-term projects and campaigns to support linear news programming. - Produced and hosted a weekly news round up for "What's At Stake" a BET digital millennial based platform. - Works closely with the Senior Editorial Manager and Producer to book production crews, oversee budgets and collect materials from internal departments - Coordinates meetings, appointments and travel arrangements for senior management and all talent.