Summary

Highly organized & detail-oriented with a creative mind; can see the big picture while attending to minute details. Strong ability to multi-task and trouble-shoot. Thrives in a fast-paced environment, under pressure & when working in & managing teams.

Credits

5/15 – 10/16

Producer – Harry's Grooming

Details
5/15 – 10/16

Provide creative leadership to produce digital, editorial and integrated content including photography, videography, animation and illustration. Oversee the entire process from pre- through post-production. Project manage company-wide initiatives including product launches, custom microsites and mobile app development. - Oversee the Creative Production department: responsible for producing all content, from ideation to execution, for multiple projects simultaneously - Projects range from product launches, website updates and paid advertising initiatives to brand campaigns, omni-channel content and editorial stories - Manage the production calendar and creative budget; run shoots and creative commissions to ensure all final deliverables on-time and within budget - Align production calendar with appropriate internal stakeholders and cross-functional deadlines - Maintain relationships and negotiate contracts with a 30+ global team of photographers, videographers, illustrators, writers, designers and stylists - Brand lead for H’University program: write and edit scripts, manage a 10+ team of production crew, set designers, carpenters, stylists and post producers to create a series of webinars with top entrepreneurs including Kevin Systrom, Tom Colicchio and Bobbi Brown - Write internal brand briefs, develop external communication plans and project manage multiple initiatives including the Gen 2 launch microsite - Liaison to partner agencies, Chandelier, Preacher and P&S, in the development and execution of national television campaigns and brand activations - Contributed to Harry’s acquiring over 2,000,000 new customers through calculated marketing campaigns communicating clear brand messaging

8/14 – 5/15

Associate Producer – Harry's Grooming

Details
8/14 – 5/15

Built the company’s Creative Production department; established creative processes, managed essential partner relations and executed all production needs. - Produced photo/video shoots and managed content output for marketing campaigns, Five O’Clock editorial, paid advertising and website updates - Ran a cross-functional Creative Production meeting to address all content needs, managed a production calendar and established deadlines - Managed the creative budget—allocated funds and negotiated contracts for creative executions, including photo and video shoots, illustration commissions, voice over recordings, retouching and editing ranging from $1k - $100k - Performed key executions from pre-production through launch, including casting, prop sourcing, styling, production design, securing permits and insurance, coordinating catering and messengers - Strategized ways to continuously improve and streamline the production process to increase efficiency across all marketing and branding fronts

Media

  • Kevin Systrom on Seizing the "Aha"€ Moment | H'€™University 2016

  • Millard Drexler & Neil Blumenthal on Sweating the Details | H'University 2016

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Education

Class of '14

Northeastern University

Marketing / Communications

Skills

  • Adobe Creative Suite
  • Art Direction
  • Budget Management
  • Content Management
  • Contract Negotiation
  • Integrated Marketing
  • Media Relations
  • Microsoft Office
  • Photo Shoot Production
  • Press Releases
  • Production Design
  • Project Management
  • Prop Styling