Summary

I am a recent college graduate with an extensive background in marketing. I am looking to explore opportunities in the production field as I have found my passion to be in storytelling and content creation.

Credits

1/16 – 5/16

Marketing Intern – MTV Networks (Viacom)

Details
1/16 – 5/16

• Packaged and distributed welcome kits and prize packs to current and new mtvU campuses • Managed demographical and contact information for over 750 mtvU campuses • Researched current college trends to curate weekly content reports

9/15 – 12/15

College Marketing Intern – Sony Music Entertainment

Details
9/15 – 12/15

• Created and compiled weekly marketing reports for artist tours utilizing Campus Reps’ recaps • Sent Campus Reps marketing assets to promote artists' upcoming shows on campus • Researched successful brand ambassador programs to restructure and strengthen Sony Music’s Campus Rep program

7/14 – 6/15

Vice President of Events – Baruch Vietnamese Student Association

Details
7/14 – 6/15

• Planned and executed 15+ social, fundraising, and cultural events within and outside of Baruch College each semester • Outreached and coordinated collaborative events with other VSAs in the Northeast region • Spearheaded the organization’s family program to foster mentoring relationships between members

8/14 – 12/14

Freshman Seminar Peer Mentor – Baruch College

Details
8/14 – 12/14

• Mentored class of 16 freshman students to assist with their transition to Baruch’s environment • Led majority of in-class activities and weekly class discussions for 13 sessions on topics such as leadership and academic success • Monitored class blog on Blogs@Baruch to ensure assignments were submitted on time

8/14 – 12/14

Marketing/Public Relations Intern – Misson Media

Details
8/14 – 12/14

• Researched and compiled media list of key influencers, bloggers, and outlets relating to lifestyle, fashion, tech, and NYC • Created 40 press clippings per week and updated placement trackers for firm to send to clients • Learned how to use PR software, CisionPoint, to locate media contact information and outlet circulation for press clippings • Assisted at client events with media check-ins

4/13 – 5/14

Social Media Coordinator – Baruch Vietnamese Student Association

Details
4/13 – 5/14

• Developed and managed VSA’s social media campaign for 1 year to create a strong online presence to the student body • Created relevant content consistent to the club’s core essence: highlighting events, social gatherings, Vietnamese food/culture, and featuring members

6/13 – 8/13

Intern – Serious Business PR LLC

Details
6/13 – 8/13

• Compiled 15+ relevant and trending fashion and tech articles to draft for weekly newsletter • Updated and maintained company’s database of contacts, clients, and office inventory • Extensively researched media outlets to obtain press coverage for clients in print and online media

Recos

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Education

Class of '16

CUNY Bernard Baruch College

Bachelor of Business Administration, Marketing

Affiliations

  • Baruch Vietnamese Student Association

Skills

  • Blogging
  • CisionPoint
  • Content Curation
  • Data Entry
  • Event Planning
  • iMovie
  • Marketing
  • Marketing Strategy
  • Microsoft Access
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Word
  • Social Media Marketing
  • Video Editing