Lawrence Weibman

Managed a $1M+ production budget Built and led a 12-person team in content strategy, development and production for Meredith Corporation's first-ever focused YouTube growth effort. Developed and produced 9 news shows for People Magazine and Food & Wine. Grew YOY YouTube views 350% for Martha Stewart and 185% for Food & Wine. Created a new-to-Meredith, cross-functional marketing and promotion strategy that united video with editorial, audience growth, and PR for the first time in the company's 100+ year history.

Managed all production logistics and personnel (above & below-the-line) for 100+ episodes of six new YouTube shows and one Facebook Watch show. Created and implemented new production workflows and led implementation of a new cross-functional marketing and promotion plan uniting video, sales, marketing, art, business intelligence, audience development, and merchandising. Built all show budgets for both deficit-funded productions and sales opportunities. Built all shoot schedules and booked all crew, gear and locations. Created and managed full production calendars and worked as post producer to book editors and manage post budgets and timelines

Developed, produced and field directed five 30-minute episodes. Managed a 7-person crew, plus talent, and oversaw daily scheduling.

Developed, produced, directed, shot and wrote field pieces for summer test show which was recently picked up for syndication and will begin airing again in 2017.

Pitched, developed, wrote, produced, and directed over 100 field shoots. For travel shoots I produced and directed 2-3 separate pieces on consecutive days. During shoots I filmed 2nd camera and b-roll with Panasonic PX270 cameras & Canon 7D and oversaw all aspects of production including lighting, location scouting and booking, scheduling and clearances. For Post I created story string outs on Avid and oversaw the edit process. Notable guests I have written for, directed and filmed are Michelle Obama, Bradley Cooper, Nolan Ryan, Danny Trejo, The Rockettes, and The Chew's co-hosts Chefs Mario Batali, Michael Symon, and Carla Hall, and Clinton Kelly and Daphne Oz.

Wrote, field produced and directed five webisodes.

Created, hosted, produced, and directed a series of 4-minute episodes running interstitially on NYC TV, New York City’s cable TV station reaching 18 million people. Created a corresponding YouTube channel that has generated 2,000+ followers and 200,000+ views to date.