Melinda Rocha

Developed, sold and Executive Produced a the 30 minute pilot special following the live of plus sized model, Tess Holliday.

I worked on this series from inception to delivery. I created the concept for this show, developed the themes, cast talent, produced both in the field and in post.

• Oversee all development projects from creation through pitch to greenlight, including writing extensive sales decks and show bibles, and involvement with pre-production, production and post production of sizzle and/or teaser tapes. • Cultivate relationships with broadcast, cable and digital platforms to help lead projects to successful production. • Create internal programming concepts as well as take pitches from outside producers. • Oversee outreach and casting for on screen talent. • Evaluate and offer notes on current projects to maintain the integrity and creative vision of the shows. • Thoroughly monitor and understand television trends and new technologies to find ways to create new revenue opportunities.