Summary

Creative Director & Strategist | #gaming #art #media #film #animation #video #tech #flexible | youtube, tiktok, snapchat, instagram, meta 10 years international production experience & a proven track record running creative strategy for industry leaders.

Credits

5/23 – Current

Art Director Creadits - Various

Various — Advertising Details
5/23 – Current

- Collaborate with cross-functional teams to define and execute creative visions for video game marketing campaigns - Develop and implement art and picture-making principles to ensure the highest quality of assets and deliverables - Direct and oversee the creation of 3D models, animations, and real-time rendering assets using the Unreal 5 engine - Maintain and elevate the quality of art by providing guidance and feedback to artists and animators - Manage projects through influence, fostering a culture of collaboration, creativity, and excellence - Stay up-to-date with the latest advancements in technology and production optimization techniques, and share knowledge with the team - Mentor and support less experienced team members in their growth and development of art principles - Drive continuous improvement in art direction and production processes - Collaborate with cross-functional teams to define and execute creative visions for video game marketing campaigns - Develop and implement art and picture-making principles to ensure the highest quality of assets and deliverables - Direct and oversee the creation of 3D models, animations, and real-time rendering assets using the Unreal 5 engine - Maintain and elevate the quality of art by providing guidance and feedback to artists and animators - Manage projects through influence, fostering a culture of collaboration, creativity, and excellence - Stay up-to-date with the latest advancements in technology and production optimization techniques, and share knowledge with the team - Mentor and support less experienced team members in their growth and development of art principles - Drive continuous improvement in art direction and production processes

1/23 – Current

Creative Strategist Creadits - Various

Various — Advertising Details
1/23 – Current

- Owns the production of compelling briefs that excite and impress clients - Creative leadership, deep knowledge in creative trends, especially app UA - Reporting on project status, workloads and accounts - Develops streamlined and efficient workstreams to reduce friction within teams, with a singular focus on timely delivery and acceptance - Understanding strategic objectives of the business and creating team goals and that are sound, feasible and timely - Working across multiple projects and ensuring internal team is informed of progress and problems - Understand and implement digital campaigns and creative strategies in the gaming space - Comfortable and passionate of creating new ideas in all creative spaces (especially 2D and 3D/CGI production - Experience with creative briefs and storyboards-In-depth knowledge of Digital Media landscape including Social media i.e. FB, Snap, Tik Tok, YT, IG, Google, etc.

6/21 – 1/23

Creative Operations Manager Creadits - Various

Advertising Details
6/21 – 1/23

Oversaw, facilitated, and directed media production for several clients across different industries including Mobile Gaming, Blockchain (NFTs), and Language Education. AAA Clients include KABAM!, DapperLabs, and Square Enix. Managed prolific IPs such as Marvel, Disney, Avatar: the Last Airbender, Final Fantasy, Dragon Quest, Apex Legends, Octopath Traveller, FIFA, the NBA and the NFL. Responsibilities include: - Briefing in client concepts via proprietary workflow management tool. - Ideating and Pitching original content to clients. - Screenwriting approved projects and creatively troubleshooting work arounds to budget and timeline limitations. - Scoping budgets and timelines for monthly deliverable cadence. - Managing general workflow across international production hubs from Singapore to Ukraine to New Mexico and more. - Facilitate the production process including negotiating with production hubs, overseeing all creative processes from pre-production through post production, with a particular emphasis on CGI.

12/19 – 1/21

Editor (Premiere) Various

Corporate — Green Buzz Agency Details
12/19 – 1/21

Editor, Colorist, and Sound Designer for digital media content including mini-documentary, corporate sizzles, and social media content for corporate clients. Frequently overseeing post on an average of 3-5 projects simultaneously for GBA's largest clients including: Goldman Sachs, Pfizer, Stand Together, PBS, Children’s National, and Field To Market. Operated as Lead Technical Director for GBA's Live-Streaming initiative due to the advent of COVID-19.

5/15 – 12/19

Editor (Premiere) Various

YouTube — Digital — Freelance Details
5/15 – 12/19

Major Clients Include: FGTeeV, DOHMUCH FUN, Eko & Adaptive Studios, CIROC & Variety, Coca-Cola & Regal Films. KOSHER.COM (NYC) • Lead Editor, managed 10+ projects from multiple series (including Cooking, Lifestyle, and Social-Media videos) at any given time. • Established remote workflow, often delivering 3+ cuts for each project in less than 1 work week. FAT HAPPY MEDIA (New Orleans) • Adapted to company's workflow and brand to craft documentary-style short form videos ranging from publicity events to revenue projection meetings. URANIUM PRODUCTIONS (NYC) • Established workflow so all editing assets shared between editors were organized and easily accessible while working on multiple projects simultaneously. • Created unique motion graphics using Adobe After Effects, Illustrator, and Photoshop to establish the brand for each client’s videos and taught co-editors how to incorporate said graphics appropriately. • Assembled short-form advertisements for a Beauty Salon in NYC formatted for Instagram. • Created promo material for an up-and-coming female rapper in NYC incorporating live concert-footage. • Edited a tutorial series on meditation for an NYC-based “Acupuncture/Clairvoyant Specialist.” SPEAKABOOS (NYC) • Added and highlighted subtitles to reinforce reading comprehension for children.

12/18 – 3/19

Content Specialist Funnel Boy Gaming (Season 1)

YouTube — Digital — Balella Productions Details
12/18 – 3/19

• Conceptualized and created original video gaming content for children (ages 13 and under), under the FGTeeV Youtube brand (10mil+ subscribers): FUNnel Boy & Friends. • Developed 9 episodes from scratch as an independent creator including: Outlining, Writing, Recording, Voice-Acting, Editing, Music/Sound Design. • Voice Actor for their mascot character: FUNnel Boy.

4/18 – 4/18

Editor (Premiere) CIROC & Variety - Women's Empowerment Brunch

Corporate
4/18 – 4/18
5/17 – 12/17

Editor (Premiere) Cuddle Party

Digital — Self-Produced
5/17 – 12/17

Media

  • Reel

Recos

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Education

Class of '15

New York University

Film & Television
Class of '11

Lake Norman Charter

High School

Skills

  • Directing
  • Editing
  • Film Production
  • Final Cut Pro
  • Screenwriting
  • Public Speaking
  • Adobe Premiere
  • Mac OS
  • Leadership
  • Adobe After Effects
  • Celtx