Summary

Results-driven Digital Producer with 8+ years of accomplished and diverse media experience, including post-production, on-air television, radio, and digital platforms. Solid experience analyzing and devising social media strategies that drive ratings.

Credits

8/18 – 9/19

News Producer My News

NBC — Digital — NBC/WXIA 11 ALIVE Details
8/18 – 9/19

• Successfully support the operational, production and social media engagement goals of three local digital news shows by providing content creation, editing, and social media management functions. • Contribute to the successful ratings of the show by supporting three digital reporters for three local news shows through story development, editing footage, and curation of original content via social media. • Spearheaded the development of a strategic social engagement plan, complete with establishing social media pages on Instagram and Facebook, along with unique logos and websites for each show. • Significantly increased the brand awareness of three digital shows on WXIA by singlehandedly conceptualizing and designing logos that aligned with the network's image. • Enhanced social media engagement and organically grew the following to 4K users across all mediums by researching and creating engaging content, consistent branding and utilizing trending topics as hashtags. • Enhance communication and brand engagement between the news station and followers by actively replying to comments and responding to private messages in real time. • Maintain constant communication and relationships with community members and city officials in East Point, Cumming, and Lawrenceville, Ga for story leads, status updates and breaking news out of the area. • Consistently review social media analytic reports to identify trends in growth and develop strategies to improve engagement, impressions and increase followers.

9/18 – 1/19

Social Media Manager Central Ave (Pilot)

Fox — TV — Will Packer Productions / (Debmar-Mercury) Details
9/18 – 1/19

• Digital content creator and video editor for pilot newsmag television show, ‘Central Ave’ from executive producer Will Packer. • Organically grew television social media platforms from zero to over 15k between Facebook, Instagram, and YouTube during five-week test run. • Cohesively worked with talent to create daily original content that drove viewers to subscribe, follow and engage with our platform. • Responsible for the daily editing and uploading of tape for Central Ave television broadcast. Transforming raw video into a multitude of long and short form content to be shared on digital, web, and social media. • Successfully managed video project pipelines ensuring all digital schedules are met. • Enhanced social engagement by writing quick and compelling copy that aligned with the show’s voice and target audience. • Stayed abreast and well informed of daily pop culture news, keeping talent aware of the latest updates, scandals and trending topics.

4/16 – 10/18

Associate Producer Morning Broadcast

NBC — TV — WDIV - Local 4, Detroit Details
4/16 – 10/18

• Promoted after displaying the exceptional ability to pitch, develop and edit compelling content that increased ratings, as well as provide adept production guidance and project management skills. • Successfully assisted the news station in achieving increased ratings and coverage for breaking local stories by utilizing social media as a tool to reach out to local citizens/eyewitnesses and secure exclusive interviews. • Expertly utilized social media to find new content and create newsworthy posts via Facebook, Twitter, and Instagram. • Consistently collaborated with Assignment Desk editors and producers to create daily content for upcoming AM and PM broadcasts. • Maintained relationships with publicists for event coverage/scheduling and celebrity guests for interviews, local government officials, public information officers to confirm the validity and credibility of upcoming news stories before broadcast. • Researched and maintained constant communication with law enforcement and other government officials to provide the latest and most accurate information to the public.

12/10 – 6/13

Producer Tom Joyner Morning Show

Radio One — Digital — Reach Meadia Details
12/10 – 6/13

• Successfully increased ratings by researching, pitching and creating personalized content for the various regions/audiences of the show, resulting in increased web traffic. • Created content that successfully increased engagement, listenership, and ratings such as the successful “Give Me 5” contest, which encouraged listeners to call in to win prizes. • Coordinated, created and executed daily show with rundowns, segments and copy editing for syndicated morning show. • Assisted in executing strategic planning to increase radio station ratings and executed live on-air and social media contest. • Stayed abreast to current news, events, and trends locally/nationally that were relevant and compelling to listeners. • Effectively ensured that all paid commercials aired on-time, accurately and in its entirety. • Edited show content for promos, commercials and daily radio and web stream playback using Voxpro, WideOrbit, and Wordpress and operated all studio equipment.

Recos

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Education

Class of '15

University of Michigan

Journalism & Screen Studies

My Gear

  • Macbook Pro
  • Canon Rebel