Stacy Bloom

Lead the strategic development and execution of 360° digital marketing and in-store retail campaigns. Direct creative projects, from concept thru execution, inclusive of schedule creation, cross-functional communications, content reviews, final proofing, and delivery to production and digital development teams. Manage team and creative marketing goals across all online platforms including website, email, mobile, social, and digital. Facilitate photo and video shoots ensuring all needs are fulfilled and assets are available.

Worked directly with clients in delivering brand identity, go-to-market strategies, and campaign development projects. Created project estimates, managed budgets, hired resources, executed purchase orders, and managed vendors. Collaborated with designers, digital developers, production, and QA to execute end-to-end projects. Engaged with clients to ensure all needs and expectations were met. Partnered with leadership team to analyze global account profitability. Notable Achievements:  Spearheaded multiple campaigns with up to 20 diverse assets per campaign including HTML emails, banner ads, landing pages, interactive infographics, interactive tools, eGuides, microsites, websites, social posts, pre-roll videos, testimonial videos, brand guidelines, image libraries and booth graphics (Qlik Know it All campaign).  Led team recruiting and supported growth efforts; hired photographers, cinematographers, production companies, and independent contractors; catalyzed agency growth from 15 to 30 professionals.  Negotiated and purchased usage rights for all stock imagery and audio, as well as any original compositions.  Executed Asana tool implementation to simplify and streamline processes for daily tasks, project timelines, and hours worked for team of 10 designers, 5 copywriters, and 2 developers.  Clients included Microsoft, Canon, Expedia, VMware, Avanade, and Cisco.

Progressive career evolving from Junior Producer to senior-level role executing end-to-end projects with budgets ranging from $1K - $250K. Wrote RFPs and SOWs, managed project budgets, developed video and website schedules, authorized purchase orders, and managed cross-functional teams consisting of designers, instructional designers, writers, developers, motion graphic artists, video editors, and creative directors. Actively engaged with Fortune 500 hospitality and retail clients; managed expectations and performed final quality assurance (QA). Hired and negotiated terms with SAG/AFTRA talent, crew, and vendors. Notable Achievements:  Executed international video shoot for Double-Tree Hotels; travelled to Costa Rica, Turkey, China, and throughout US to produce corporate video.  Produced corporate e-Learning guide by hiring talent through casting agents, reviewing stock footage, analyzing music library, hired editors, proofed content, and delivered final cut on DVD to be played on conference screens; enabled content conversion for digital website and mobile screens.  Developed and launched first app for resort hospitality team training on iPad.  Successfully delivered projects for Hilton including a culture building intranet, “The Legacy of Conrad Hilton”, narrated by Morgan Freeman, and “Hilton and Entertainment: 60 Years of Memorable Moments”.  Produced “Selling with Salesforce” (Adobe Captivate lessons distributed thru the CC LMS) for Coca-Cola.

All research in finding subjects/participants, crew, location scouting, working with mountain guide company, sourcing funds, shooting, and editing. "Documentary showcasing 4 rape survivors who embark upon a transformative weeklong trek on Kesugi Ridge in the Alaskan Range."

Video illustration of exhibit fabrication/immersive experience. Field produced, directed crew and talent, and client liaison.