Steven Herrera

• Streamlined the process of delivering EST and VOD content to Apple iTunes • Resolved digital supply chain issues in order to activate titles on the Apple iTunes storefront • Implemented price changes for various titles according to marketing strategies

• Developed a pitch deck for a reality web series, including concept, storyboards, and target audience • Created a shooting schedule for a video trailer to promote the web series • Tracked project notes and action items in Evernote and Wunderlist apps

• Delivered electronic press kit items, which involved coordinating with Legal department to review and edit synopses, cast and crew bios, and press notes • Provided creative direction for theatrical trailers, one-sheets, radio, and newspaper advertisements • Performed market research and competitive analysis for theatrical and home entertainment releases • Managed Academy of Motion Picture Arts and Sciences awards submissions

• Communicated with producers, agents, and lawyers to understand the status of various film projects • Obtained screeners from filmmakers and supplied them to the Director of Acquisitions for review • Generated Excel spreadsheets to track pipeline deals • Organized the office inventory of screeners and other materials