Who We Are:
*** and its brands (Pandora, *** *** , AdsWizz, Simplecast, and *** Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing *** 's vision to life every day.
***
*** is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. *** 's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of *** , is the largest ad-supported audio entertainment streaming ser *** in the U.S. *** 's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as *** *** , leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. *** , through *** Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, *** offers connected vehicle services to automakers.
How you'll make an impact:
We're seeking a Director of Performance Marketing to lead *** buying and user acquisition efforts for both *** and Pandora brands. This key person will develop, forecast, manage and optimize direct response ad campaigns across multiple marketing channels, including Programmatic Display, paid search, paid social, and affiliate marketing. This person will oversee vendor management, campaign management, stakeholder management, and cross functional team management. As an expert in *** buying, you will set a clear roadmap and lead your team to achieve performance goals.
What you'll do:
- Maintain and take ownership of goals, KPIs, budget, and forecasts.
- Manage *** strategy to improve performance and scale growth.
- Identify and develop testing opportunities (A/B and multivariate tests) that would help campaign efficiency and/or scale volume.
- Develop strategies to enhance segmentation, targeting, personalization, and reach across paid channels.
- Optimize vendor relationships to increase performance and process efficiency while holding vendors accountable for KPI goals.
- Collect, manage, organize and present campaign reporting to share performance and learnings.
- Lead and manage a team of *** buyers.
- Collaborate with analytics and product teams to communicate data and technical requirements for marketing needs and prioritizing initiatives based on business objectives.
What you'll need:
- Minimum 8 years of experience in performance marketing, *** buying and/or growth role
- Minimum 5 years people management experience, including hiring, mentoring and organizational design
- Bachelor's degree or higher
- Expert knowledge in paid *** execution, ad tech, tracking & analytics; well versed with Mobile Measurement and UTM code
- Experience *** buying on programmatic *** channels are a must
- Experience conducting content, segmentation, and A/B testing to improve efficiency and scale
- Hands on keyboard experience buying bidded *** and extensive knowledge of auction dynamics; well versed with platforms such as Google Ads, DV360, Meta, Snap, Tik Tok, Pinterest, Yahoo, TheTradeDesk, Beeswax, *** Ads, Criteo
- Outstanding communication & presentation skills
- Superior problem solving & prioritization skills in addition to having a passion for efficiency
- Must have legal right to work in the U.S.
Our goal at *** is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. *** is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2024-04-97
This is not an exclusive Staff Me Up job. This partner requires you to apply on its own site.