This role is responsible for updating our local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report evergreen, fun, lifestyle-driven content. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
You will work directly with the Digital Executive Producer along with the Creative Services Director and the entire content team at ****/CW33 to produce fun, lifestyle content on your own and alongside our upbeat shows over the air.
**** is owned by Nexstar *** Group and is located in the home market of the largest local broadcasting company in the United States. Nexstar is one of the world's leading diversified *** companies.
Position Responsibilities
- Write, edit, and curate a daily, steady stream of interesting web content that is packaged and promoted in a way that generates engagement and repeat site visitation
- Excellent at writing headlines that grow audience and engagement
- Understand different ways to tell a story, particularly producing short videos and choosing great photos
- Work alongside the content team and sales to build webpages to promote offerings from clients we cover on our lifestyle shows
- Communicate with the sales team on opportunities with clients to expand on possibility to further use our services
- Monitor all forms of *** (print, TV, digital, blogs and social) and always be on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
- Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
- Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow a local audience
- Build positive working relationships with broadcast staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
Skills & Requirements
- Promote and distribute news content on CW33 social ***
- Knowledge of SEO best practices and AP Style
- Web design (Homepage, Articles, Custom HTML, etc.)
- Great communication skills with those in and outside our organization
- Enjoys working with a creative foot forward
- Experience in digital content and journalism
- Clever headline writer that gets readers to click
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Capable of researching, interviewing, and writing original news articles
- Enjoys working in teams and has excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Strong communicator
- Regularly meets measurements of success
Software Requirements:
- Video editing software including Premiere Pro; After Effects or Adobe Express experience a plus
- Wordpress experience
- Design software including Adobe Creative Cloud or Canva a plus
- Understanding of Adobe Analytics and Chartbeat experience a plus
Complete duties as assigned Education Requirements:
- Bachelor's degree in Journalism or Mass Communications or related field, or an equivalent combination of education and work-related experience
EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
This is not an exclusive Staff Me Up job. This partner requires you to apply on its own site.